Is your company ready for a new design? There are a few reasons that you need a new logo:
Your logo was a do-it-yourself project.
If you created your logo, it may be time for a professional to step in. Companies have become very successful by emphasizing design. As a result, there are increased expectations of design. Are you receiving compliments on your logo?
Your logo isn't as appealing as your competition's.
Look at your competitions' logo designs. If they look more engaging or captivating, then it is time for a change. A good way to gauge this is to compare your social media following to your competitors'. If they have more followers, it may be time for a new design.
Your logo is too complex.
I have mentioned in previous blogs that the growing trend in web design is the simplification in design. If you have gradients or drop shadows, these techniques are somewhat dated and difficult to tranlate across different mediums. Choose a simple logo design that utilizes up to three colors and has a flat matte look. Can it be used in a transparent form as a background and still be recognizable?
Your logo doesn't adapt well to modern media.
It may have looked great in front of your store 20 years ago, but is it optimized to work well on a website or on social media platforms such as Facebook and LinkedIn? Can the logo be sized up or down and still be readable? Does it look good in black and white? Can you derive an icon from it? Does it make an appealing button for a mobile app?
Your logo doesn't represent your current business.
Many businesses evolve over time. They could have started with one product or service, then diversifed into a myriad of other things. When looking at your logo, does it accurately represent what you are offering?
Websnare has experience in logo design and branding that tailors to the core of what your business represents.
Responsive design is now a necessity for web design. Responsive design means that a website functions on desktops, tablets, and mobile devices. With over 200 possible screen sizes in 2016, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.
It pays to spend the money to have Websnare create or redesign your website. While free tools can be useful, you are more likely to get a better, more reliable website if you pay to hire a professional web design company. Websites built on free tools often lack a unique identity because free templates usually only allow a certain extent of customization. Websites using those tools may have no brand identity or may have trouble attracting traffic. When it comes to web page cost, cheaper isn’t always better. In this case, you have got to spend money to make money!
So you want to influence your audience’s view on a certain subject – whether that means changing their opinion completely or simply strengthening an already existing view. You can use a variety of arguments and strategies, most of which can be summed up into the three rhetorical appeals: ethos, logos, and pathos. When used effectively, these three appeals can be powerful tools for achieving a speaker’s persuasive goal.
Ethos iis what signifies to the audience that the speaker knows what they’re talking about.
1.) The main thing a speaker needs to do is convince the audience that they know what they’re talking about. You must know both sides of an argument and presenting each of them accurately.
2.) It’s important for a speaker to understand the audience to which they’ll be speaking. You can then tailor your message in a way that resonates with that specific audience.
3.) In addition, citing credible sources is also a must. An audience can forgive the fact that you’re not a certified expert on the subject that you’re presenting, but they may not forgive you for not making an effort to provide an expert’s opinion.
Logos is the logical appeal based largely in facts or logic and attempts to appeal to a person’s ability to reason.
1.) Do not just list a fact or number and have that be your argument, but rather to use factual or agreed upon information to provide a foundation for your argument.
2.) This strategy uses a fact or event that can be compared to the current subject to prove its logic. This strategy follows an “if” “then” logic – “if” this is true “then” would this not also be true?
3.) Logos gives the audience a tangible comparison and is especially useful because it’s extremely difficult to argue with logic.
Persuading the audience by appealing to their emotions.
1.) Speeches or presentations, which use visual aids such as images or videos, depict scenes that are meant to invoke a strong emotional response in viewers.
2.) The same response could be achieved through a story, however, visuals are especially useful with a less confident speaker or a more emotionally vulnerable audience.
3.) Attempt to connect with the audience on a personal level.
How easy it is for the user to find what he/she is looking for on your website determines how effective your website is. When it comes to measuring the effectiveness of a website, following things are evaluated:
Once the effectiveness of your website is determined, it’s time to evaluate how efficient it is. You need to check whether your users are able to perform the desired actions accurately or not:
To maintain the efficiency and conversion of your website, it is important to attract the same visitors. Repeat traffic can not only help your website get on top of the Google search engine results page but also boost your conversion rate drastically.
However, when looking for some information on the search engines, there is always a looming possibility that visitors find your website on the search engines, and they may like it and want to visit it again. Therefore, to ensure that they visit your website again, it is important to have a keyword associated with your website’s visibility on the search engines memorable enough to enable them to find your site again.