Using a responsive framework such as Bootstrap is a good way to make sure that your site displays correctly across all browsers and device sizes. Frameworks help designers and developers by providing advanced HTML elements and ensuring proper responsiveness; this means more time can be spent considering design elements and user flow instead of debugging a site that doesn’t scale properly. Most frameworks are open source and have a large community of developers that contribute to them meaning that updates and fixes happen organically, solving problems that other developers have encountered. Of course, developers using frameworks will be bound by the limitations of the framework itself, but in many cases, the tradeoff between limitations and saving time is well worth it.

Nested menus, sometimes called megamenus, are a great way to provide users with easy access to pages deep in your site. If you have a website with extensive pages, such as individual product pages, it may make sense to nest each item page within their corresponding menu categories; these categories may be further nested in top-level menu items such as Products or Services. Organizing large numbers of pages like this allows a user to reach their destination in one action rather than three or four. This is not a one-size-fits-all solution, however. Some pages should have their own category landing page, especially if it is something new or something that requires explanation. In many cases, though, nested menus can be the most efficient way to navigate a large website.

Your company’s logo is one of your most important assets. A logo is a crucial part of the larger company brand identity and will be remembered by your customers and prospects. As such, the logo reflects on your company on a level of meaning and a level of style. It is important that your company’s logo displays correctly and crisply in each application.


Company logos should be created as vectors, or lossless scalable image files that can be made infinitely large without distortion. If your company logo is, for whatever reason, not a vector file, a designer can help you convert it to one. This will help all of your branded materials look more professional - no one appreciates grainy or distorted images on print materials or on the web.

Vector files will still need to be exported for use on your website, but they are extremely handy for print layouts where the original source file can be used as an image link. This will help your logo remain sharp at any size while utilizing the 300 dpi standard for printing.

One of the best things you can use a tool like Google Analytics for is tracking user flow or the path that users take from one page to the next before arriving at their final destination. Examining a user flow can show the most common paths that users are taking to get to the information for which they are looking. If you notice a pattern of users going to a page that is buried deep in the navigation, the page could be important or popular enough to warrant being moved higher up in the navigation scheme. Analyzing your website’s user flow could reveal behaviors amongst your users that you were not aware of and will allow you to make content tweaks that will direct them to the information they need more quickly.