Effective web design starts with the objectives your target prospects and leads them through a sales funnel with thoughtful information, great SEO, and solid content. The reality is that you continue building your web site long after it is created. Your website is extended by all of the channels where you publish and you need to think of those channels as part of your web site. A Facebook page is no substitute for a website because you cannot accurately measure all that you need to or develop full marketing funnels with it.
Marketing through email is the heart and soul of your sales funnel. It is the single most important selling tool that you have. If you are not using it correctly then you're leaving money on the table. This is where you connect, make offers, get to know people and generally talk to your customer base. All leads need to go to your email marketing software, then you need to segment your audiences. Look where your audiences clicked on something in your emails. They are interested in that, whatever it is. Is your email designed to easily show you interests that correlate to your products or services? Do you need help with that? We can take over!
You need a presence and you need to put the links to your landing pages and your resources on it. But you can't just broadcast and post. You need to also read, listen, connect and network. Social media is important for customer service. You need to monitor what people are saying about you.
Is your content easy to navigate? Do you have a clear landing page for each marketing campaign? Are you running marketing campaigns? Do you have hooks, reassurances and Calls to Action on your pages? Has your content been updated this year? Are you blogging? Are you creating white papers, pdfs, videos, games, apps and other tools that your potential buyers can give you an email address in exchange for? Are you using email newsletter marketing? Are you building your list?
Feel overwhelmed yet?
The good news is, if you're a small business, you don't have to do it ALL and do it all at once. Take small steps. If you're a business with no blog, it's time to use one. If your site hasn't been updated since 2015, it's time to open it up and make some changes. If you aren't using email marketing, why yes, you should. If you have email marketing but are not using it, it's time to dust it off. DO something. Better than nothing!
A simple marketing funnel will consist of a resource that you share out to social media, linking back to a landing page on your site where people can get the resource for free after they give you their email address. Then you need to make sure that you have a welcome campaign set up to welcome new subscribers. You want people to buy, donate, subscribe, etc. but the most fundamental need is to get that email address. People just finding you for the first time are cold consumers. If someone gives you their email address they are saying they want to know you better. You then have the opportunity to build a relationship.
Every page needs a call to action on it. Look at your web site. Make a list of what changes need to be made and start somewhere. Hand the reigns over to Websnare. We can help you through this!
How can we increase end user engagement, clicks and/or purchases? By creating a fresh new site with eye-catching features! Here are a couple options we can incorporate to get you on top of the competition:
Pressing for Parallax!
The parallax effect has been around for years in classic video games, but it became a trend in the web design world. This cool effect is now commonly seen as part of the scrolling feature of a web page. It uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience.
Sneak in a Slider!
Sliders seem to be the most effective when they provide a powerful message of who you are and what you are all about and not when they are used to highlight special deals newsletter sign-ups, etc. Don’t rely on your slider to produce conversions on their own. Think of it as a rotating portfolio of your best work. Make sure it's not killing your page load time! Focus on selecting images which encapsulate the product and service on offer. In doing this, a client can connect the image with what they may already be thinking about. If one image says it all, then there is no need for a slider, but that is rare, so a slider helps to cover many bases.
Animations are great for making a website design unforgettable. They are still widely used in website design despite various considerations with loading speed or unresponsiveness. But the main thing you should remember when introducing animated elements to your website is their impact on usability. It’s up to you – decide where and in what amount to integrate motion into your design. It’s better include animation in the objects users interact with the most, like navigation menus or subscription forms. Try to avoid any noise on the site at all unless a video is clicked and played.
You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary. Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords. Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver. After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.
A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options. You must create an explanation of the content!
Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!