Aug 11,2015

Use Color Wisely

Using the right color palette for your website can have a huge impact in terms of user experience as well as attracting customers. Websites that are aimed at younger visitors should employ brighter colors and clear, concise blocks of text; vibrant colors will attract the attention of younger users and help them stay interested and engaged on the site. On the other hand, a professional or corporate website may choose to employ color more sparingly reserving its use for calls-to-action, dividing layout sections, or icons and imagery. Cooler, less-saturated colors can lend a clean and professional look to your site whereas saturated and warmer colors can appear to be more playful and friendly. Buttons, calls-to-action, and anything else that the user can interact with should be accented with color so that they are not overlooked. It is always a good idea to employ the same colors used in your logo and branded materials. From those colors, you can choose complementary colors to extend the palette or try using different levels of opacity to lend depth and texture to your site’s look.

Creating and maintaining a company blog is a good way to support marketing and SEO efforts while also building credibility for your brand. Informative blog posts give you a chance to build a brand voice while evincing your company’s topic knowledge. Your desire to serve customers and better your field of work should be the main focus rather than trying to sell products and services; blogging is part of a long-term marketing strategy of relationship building. Also, by creating blog entries that cover subject areas that are relevant to your company’s field, your website will be more visible in searches. On the whole, a regularly updated blog will be one of the most cost effective, and hopefully enjoyable, marketing activities you can use to build an audience and eventually attract more customers.

Is your business listed on Yelp and Google? No? What are you waiting for? Creating free listings at places like Yelp, Foursquare, Google+, the Yellow Pages and Angie’s list can help you get more visibility and business for free. Creating a profile on business listing sites will help expose your company to a wide group of people and create more instances of your business name online thereby helping SEO efforts. Most business listing sites allow you to create a basic profile for free and upload a company picture with contact info and address.

Not all customers think alike and many will search for business or services through several different platforms. Some customers may prefer to search for business through a portal rather than just simple search because they feel that listings on their favorite directory are more legitimate or trustworthy. As such, it is advantageous to list on several different directories in order to capturee the widest possible segment of potential customers.

When collecting information for a newsletter signup or registration form, resist the temptation to try to collect every possible piece of information from a user. Although it seems like this would be the most economical use of a signup form (after all, you have finally gotten the user’s attention), users will get frustrated and fail to complete the form if it is too long; each user is making a mental calculation of how long it will take to complete the form and how much of a hassle it will be.


The aim with a signup form is to collect only the information that will be used for databasing or selling. For instance, if you are never going to send physical mail to your newsletter subscribers, you don’t really need their full addresses; simply asking for their states of residence or zip codes, a single line in the form versus three or four, will give you as granular of location information as you need to run regional promotons while still keeping your signup form as short as possible.


Next time you are making a signup form for a newsletter or your company, try to be as economical as possible and get by with the fewest number of fields necessary. You could start capturing more users with a shortened form.