How easy it is for the user to find what he/she is looking for on your website determines how effective your website is. When it comes to measuring the effectiveness of a website, following things are evaluated:

  • Are users able to obtain an objective or complete specific actions via your website?
  • Are they able to find their desired information, activity or destination on the site?
  • If the users are unable to attain the objective, what are the barriers encountered? Can you get rid of these barriers to make it possible for users to perform the job on the site?

 

Once the effectiveness of your website is determined, it’s time to evaluate how efficient it is. You need to check whether your users are able to perform the desired actions accurately or not:

  • How rapidly users performed the desired task on your site?
  • How many steps were involved in completing the task?
  • Were there any elements that prevented your users from accomplishing the task? If so, what were they?

 

To maintain the efficiency and conversion of your website, it is important to attract the same visitors. Repeat traffic can not only help your website get on top of the Google search engine results page but also boost your conversion rate drastically.

However, when looking for some information on the search engines, there is always a looming possibility that visitors find your website on the search engines, and they may like it and want to visit it again. Therefore, to ensure that they visit your website again, it is important to have a keyword associated with your website’s visibility on the search engines memorable enough to enable them to find your site again.

According to an article shared by Fortune, Facebook drives more traffic than Google. The latest traffic estimates of traffic analytics firm, Parse.ly, shows that social media platforms including Facebook drive 43% of the traffic while Google accounted for only 38%. The statistics clearly shows how useful social media network has become for the growth and success of a website regardless of its type and size.

Moreover, the number of Pinterest pins, Facebook shares, Twitter tweets can also greatly affect your SEO rankings.

So instead of just focusing on bringing your website’s on the top page of the Google, integrated major social media sharing buttons to pull millions of visitors towards your website.

One of the most valuable ways to tie search data to social is to understand the keywords that drive traffic to your site. If you know how people are finding your business, you can learn how to promote it.

Even if your audience is highly educated, they most likely do not want to be decrypting a college thesis every time they land on your site. Web users are goal-oriented and do not prefer investing half of their internet surfing time in reading a lengthy article.

No matter how useful and informative your content is, they will probably give up reading it if it takes more than 3-4 minutes to read it. Also, Google considers readability an important aspect while ranking a particular website. So, it’s worth making your content relevant and readable.

People surfing online are not only goal-oriented but also impatient. Well, I mean, there ARE millions of other options available. Thus, this impatient nature makes it imperative for webmasters to optimize their websites for speed and ensure that their websites load in less than 3 seconds. Use caching plugins, write streamlined and clean code and lower the number of redirects on your website to ensure your website loads quickly.

You have less than 5 seconds to capture a user's attention. If you are unable to provide what the user is looking for, they won’t think twice to move to your competitor’s site.

Regardless of the number of landing pages your website has, The only purpose they should be serving is to convert visitors into loyal customers. And in order to ensure that your visitors are converted, you have to make it easy for them. Adding many elements to the landing page will only distract your visitor, eventually making them drop off. Remember when users land on your website, they shouldn’t take the time to understand what you offer and how that fits their requisites. Moreover, the users are filled with pre-existing questions, feelings, and concerns. Your over-designed and cluttered website is only adding to the problem.

It’s your responsibility to make it easier for them to do what you want them to do by removing all the unnecessary distractions you have added to the website. Consider letting Websnare build a website with an app-like interface.