It is outbound marketing which is the form of marketing that we all know. For example, we know this type of marketing as flyers in the mail or telemarketing calls. This type of marketing asks the audience to stop what they are doing and pay attention to the message that somebody is trying to put out to them – or in other words, interrupting them.
Some other examples of interruption marketing are:
In contrast to the traditional form, inbound marketing provides value to the target audience while moving them through the stages of the sales funnel. Instead of asking the person to stop and listen to your marketing message, you are providing them with promotions that keep them informed and in touch with your brand as well as topics that your brand relates to.
Some examples include:
There are considered to be five levels of moving a potential customer through the sales funnel:
Situational permission – potential customers provide their personal information. For example, joining somebody’s mailing list to access their content or following the brand on social media.
Brand trust – the audience member does not cut ties with the brand and instead continues to let the brand provide them with the value that they first received. For example, they continue to follow the blog or the social media channels.
Personal relationship – the audience member has a preexisting relationship or personal tie to the brand.
Points permission – the idea that one trades permission to the brand for an incentive to be earned back, such as the opportunity to win a prize or to earn loyalty points.
Intravenous permission – when the customer becomes completely dependent on the brand.
When you are sending an outbound marketing message, it is interrupting the flow of your potential client or customer’s daily life. When you are sending an inbound marketing message, you are drawing in the potential client or customer by providing them with value then asking their permission by inviting them into the marketing message. An inbound marketing message is one where you are drawing in the potential customer to come to you, rather than going to them. There are many messages out in the world today. Thanks to social media and the World Wide Web, your target audience is inundated with a slew of marketing messages from many different angles. Why would they want to stop for yours if they know it’s just a basic sale? In a world where commercials can be fast-forwarded and accounts can be unfollowed, it is important to stand out from the sea of sales and create a conversation and a perceived value on your own. The value will convert into brand trust and commitment, and further down the line... sales!
Outbound marketing simply receives more of an effect, with less of a cost. It creates truly committed customers and clients without an advertising budget. Advertising budgets in interruption marketing can become quite large – between the costs for commercials and printers, etc. it can get overwhelming. Sometimes the return on investment doesn’t’ even cover the cost. However, with inbound marketing techniques, it costs much less to run social media and write blogs about the topic that your brand niche is in. This kind of genuine marketing might take more time, but in the end it is more cost effective and creates more conversions.
The most effective search optimization campaigns are those that are loaded with high quality and fresh website content, and those that include a wide variety of natural links and social signals. Therefore, creating a website profile that includes links and social signals will give you the best results.
When Google considers any social media websites and ranks social media signals, they are likely to consider authority as much as they consider total volume. They consider relevance, value, and authority to be more important than sheer weight of numbers. While it is relatively easy to buy thousands of likes it is much more difficult to acquire a few likes from high profile and highly authoritative accounts. This gives Google the opportunity to promote higher quality pages and sites within their own rankings.
It is possible that the search engines also consider other, perhaps less obvious factors. If they can measure the Click Through Rate of links and likes from social media websites then this would prove a valuable indicator of quality and legitimacy. The age of your account and how naturally your network has been built will also be considered where possible.
Remember, as I always have written, that Google looks for quality above all else and in all of their ranking factors. They will give greater weight to social signals from the networks that they believe to be of a higher quality and they will give greater weight to the signals that they believe are a more accurate indication of quality. Don’t simply opt for a volume campaign when developing your social media and, instead, consider the quality. Of course, if you can develop a large volume of authoritative signals then this will give you the greatest results possible.
The work of designers will continue to be relevant in our world. Web designers with extensive experience and knowledge will continue to remain highly valuable. Here are six reasons why we will never consider web design as a dying profession:
1. Security and Maintenance
Having secure websites is essential for safeguarding any solid company. Similarly, website design, structure, and maintenance are crucial to search engine optimization (SEO). Hacker always seeks to take advantage of vulnerable websites that have outdated security details. Vulnerability in security may either leak sensitive information of clients or infect the computers of the website visitors. Therefore, one of the requirements a firm need to consider in a web designer is the maintenance of their website and the frequency of security updates. Complex websites such as those that collect customers’ information or the e-commerce websites, require having an experienced web designer who is always updated.
2. Online Branding
The role of a web designer is facilitating the delivery of quality content and specialized branding messages to website visitors. The ability of a designer to design pages that forward the brand of the company is very vital. This, therefore, leads to the integration of the marketing and web design.
3. Specialized Functions
With the rapid evolution of technology, new skills such as android coding, customized blogging, and customized apps are needed.
4. Marketing Expertise
Having a digital marketing strategy facilitates an efficient budgeting of the necessary marketing activities, the right online marketing activities and the scheduling of appropriate content distribution. Though there are marketing planners that are readily available on the online platform, the knowledge and experience of a web designer who is an active help to get the best from your marketing activities.
Web design is still viable as a profession to those who are willing to learn new ideas and incorporate them into their designs. Today people talk about user experience to refer to the feel, look, and the content that the website visitor expect when they visit a particular website. Elements such as fonts, backgrounds, infographics, color schemes, videos, and layouts will continue to increase in importance in web design.
The web technological advancement in the last decade has made readymade templates of almost anything possible. There are now themes with templates for any kind of website you could imagine. Nonetheless, there are still intricacies involved in making a website relevance for conversion that is still difficult to be achieved with the use of templates. Automation will never replace the need for quality websites.
Effective web design starts with the objectives your target prospects and leads them through a sales funnel with thoughtful information, great SEO, and solid content. The reality is that you continue building your web site long after it is created. Your website is extended by all of the channels where you publish and you need to think of those channels as part of your web site. A Facebook page is no substitute for a website because you cannot accurately measure all that you need to or develop full marketing funnels with it.
Marketing through email is the heart and soul of your sales funnel. It is the single most important selling tool that you have. If you are not using it correctly then you're leaving money on the table. This is where you connect, make offers, get to know people and generally talk to your customer base. All leads need to go to your email marketing software, then you need to segment your audiences. Look where your audiences clicked on something in your emails. They are interested in that, whatever it is. Is your email designed to easily show you interests that correlate to your products or services? Do you need help with that? We can take over!
You need a presence and you need to put the links to your landing pages and your resources on it. But you can't just broadcast and post. You need to also read, listen, connect and network. Social media is important for customer service. You need to monitor what people are saying about you.