Even if your audience is highly educated, they most likely do not want to be decrypting a college thesis every time they land on your site. Web users are goal-oriented and do not prefer investing half of their internet surfing time in reading a lengthy article.

No matter how useful and informative your content is, they will probably give up reading it if it takes more than 3-4 minutes to read it. Also, Google considers readability an important aspect while ranking a particular website. So, it’s worth making your content relevant and readable.

People surfing online are not only goal-oriented but also impatient. Well, I mean, there ARE millions of other options available. Thus, this impatient nature makes it imperative for webmasters to optimize their websites for speed and ensure that their websites load in less than 3 seconds. Use caching plugins, write streamlined and clean code and lower the number of redirects on your website to ensure your website loads quickly.

You have less than 5 seconds to capture a user's attention. If you are unable to provide what the user is looking for, they won’t think twice to move to your competitor’s site.

Regardless of the number of landing pages your website has, The only purpose they should be serving is to convert visitors into loyal customers. And in order to ensure that your visitors are converted, you have to make it easy for them. Adding many elements to the landing page will only distract your visitor, eventually making them drop off. Remember when users land on your website, they shouldn’t take the time to understand what you offer and how that fits their requisites. Moreover, the users are filled with pre-existing questions, feelings, and concerns. Your over-designed and cluttered website is only adding to the problem.

It’s your responsibility to make it easier for them to do what you want them to do by removing all the unnecessary distractions you have added to the website. Consider letting Websnare build a website with an app-like interface.

In recognition of National Cyber Security Awareness Month, we would like to touch on how you can better protect yourself from falling victim to phishing attacks.

I'm sure you've caught on by now. That Nigerian prince offering large sums of money in return for help to get the money out of Nigeria is a scam. However, phishing attacks have become more sophisticated over the years, and for the most part, it has become much harder to tell the difference between legit and a scam.

What is phishing?

Well, you don't need a pole. Phishing is a form of fraud in which the attacker tries to obtain information such as login credentials or account information by masquerading as a legitimate, reputable entity or person.

These scumbags send emails carefully designed to look like a legitimate message from your bank or other institution you belong to. You could even receive a phone message claiming to be from the Internal Revenue Service (IRS) threatening fines unless you immediately pay what you owe. Scumbags  typically create these scams in an effort to steal money and/or personal information. Phishing emails are typically designed to make you click on links or open attachments that look authentic but are really just there to distribute malware on your machine or to capture your credit card number in a form on the scumbag's site.

Here are six tips to help you identify if you had the wool pulled over your eyes:

1. The email urges you to take immediate action

Scumbags often try to trick you into clicking a link by claiming that your account has been closed or put on hold, or that there’s been fraudulent activity requiring your immediate attention.  To be safe, don’t click on the link in the email. Instead, log into the account in question directly by visiting the appropriate website, then check your account status.

2. The hyperlinked URL is different from the one shown

The hyperlink text in a phishing email may include the name of a legitimate institution. But when you hover the mouse over the link, you may discover in a small pop-up window that the actual URL differs from the one displayed and that it doesn’t contain the institution’s name. Similarly, you can hover your mouse over the address in the “From” field to see if the website domain matches that of the organization the email is supposed to have been sent from.

3. The email in question has improper spelling or grammar

'Dear Costumer,'....need I say more?

4. The email requests personal information

Reputable organizations don’t ask for personal customer information via email. EVER.

5. The email includes suspicious attachments

Unless you requested a document, you shouldn't be receiving any attachments from someone you don't know. Never click to download the attachment, as it could be malware.

What to do when you think you’ve received a phishing email

Report potential phishing scams.  The U.S. government offers valuable tips for protecting yourself from phishing scams as well as an email address for reporting scams: This email address is being protected from spambots. You need JavaScript enabled to view it.

Always trust your instincts!

 

blogging-inbound

There are numerous reasons to have a custom blog designed. Here are some top reasons:

1) It helps drive traffic to your website.

 

Who wants more visitors? I know I do!

So, how can you drive any traffic? ............... blogging, social media, and search engines. Here's how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Well, blogging helps solve both of those problems.

Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks.

2) It helps convert traffic into leads.

 

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials...it's as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor fills out form, submits information, and receives the free offer
 

3) It helps establish authority.

 

The best blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes.

Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they're much more likely to come into the sales process trusting what you have to say because you've helped them in the past -- even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer.
 

4) It drives long-term results.

 

 The effort you put in today can turn into hundreds of thousands of views and leads in the future! While you might not see immediate results, over time, you'll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment.