More and more users do business on their mobile phones these days. The true purpose of responsive web design is to make websites easily navigable across devices. If you take advantage of responsive web design, your business can have a new set of customers. You can gear business towards those people who aren’t always near a computer. Using web design effectively allows you to capitalize on the technology of the time to gain all the customers you can. There is a significant difference between the display size of PCs and that of mobile phones and tablets. Therefore, ensuring that all the information that users expect to access up-front should be adjusted on the top section of the website. Without prioritizing the content, responsive web design may rather yield reverse effect – discourage users to search for information though their mobile devices.
-Did you know that SIMPLICITY of design is way more important than a bunch of colors and graphics? You need to make sure that you offer all of this in a user-friendly manner. This is called UX: User Experience Design in the design and tech world.
-Visual Hierarchy entails arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.
-When it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, or size of certain elements, you can structure your site in such a way that visitors will be drawn to those elements first.
-Having intuitive navigation on your site is crucial for ensuring visitors can find what they're looking for. Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next -- moving from point A to point B should be as pain-free as possible.
-In addition to keeping your site's navigation consistent, the overall look and feel of your site should be consistent across all of your site's pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where being consistent can have a positive impact on usability and UX.
-Breaking down different topics or sets of information vertically is an effective technique. This allows to users to go through the related content together on the same pages, and instead of scrolling up or down, they can simply flick the content sideways to access other content. This not only makes it easy for users to access the information they want, but also impresses upon them that the brand or company has done its bit to make things easier and simpler for them. Want help?
-It is common knowledge that graphics are an important part of your content. We all look at them; that includes YOUR readers and customers.
With that said, cartoon images could be your ticket to attract more visitors, who in turn, will buy your products or services.
Cartoon images have the unique ability to get your message across, much faster than words alone. You can even develop your brand. This is important, because if people remember you, it leads to more earnings for your business.
Publishing fresh content is one of the keys to getting your ranking on Google. Bots crawl the Internet on a daily basis in search for fresh content—and when they find fresh content that is useful and is well optimized for keywords, it will help give your ranking a boost.
DID YOU KNOW?
Google gives favor to older websites. The age of your domain counts when it comes to ranking your website on Google, and older is better. This is because older websites are generally more established and are trusted more by Google users than when a website is brand new.
However, this isn’t to say that brand new small business websites won’t show up in Google’s search results. This is especially the case if you target keywords that aren’t very competitive. But if your market is saturated and your website is a year old or less, you’ll be waiting quite some time to get on the first page of Google.
WHAT KEYWORDS SHOULD I USE?
When it comes to choosing your keywords, you don’t always want to choose the most popular. The more popular a keyword is, the more difficult it can be to appear on the first page of Google.
The idea is to find the sweet spot with your target keywords. Use keyword research tools such as SEMRush or Google’s Keyword Planner tool to get an in-depth look at how specific keywords will work for you. Stay away from keywords that are overly competitive or too broad.
The best use of keywords is to ensure that they are highly optimized for your audience. This means the keywords are:
*Specific and don’t have to compete with broad keywords for the first-page spot
*Make the concepts of your content clear
*Targeted to attract people interested in what you’re offering
Even if you’re a small startup with a very small reach, good content will always be found over poor content. Good content is shared, posted, tweeted, and that’s when people will make their way back to you.
MEASURE WEBSITE PERFORMANCE
You need to be able to quantify how your site is performing and what key metrics to use to determine the success (or failure) of your website. It is only once you have this information that you can truly strategize to improve those metrics, or if that's not possible with the current setup, begin undertaking the strategic steps necessary to redesign your site with those goals in mind.