Is your company ready for a new design? There are a few reasons that you need a new logo:

 

Your logo was a do-it-yourself project.

If you created your logo, it may be time for a professional to step in. Companies have become very successful by emphasizing design. As a result, there are increased expectations of design. Are you receiving compliments on your logo?


Your logo isn't as appealing as your competition's. 

Look at your competitions' logo designs. If they look more engaging or captivating, then it is time for a change. A good way to gauge this is to compare your social media following to your competitors'. If they have more followers, it may be time for a new design.

 

Your logo is too complex. 


I have mentioned in previous blogs that the growing trend in web design is the simplification in design. If you have gradients or drop shadows, these techniques are somewhat dated and difficult to tranlate across different mediums. Choose a simple logo design that utilizes up to three colors and has a flat matte look. Can it be used in a transparent form as a background and still be recognizable?

 

Your logo doesn't adapt well to modern media.


It may have looked great in front of your store 20 years ago, but is it optimized to work well on a website or on social media platforms such as Facebook and LinkedIn? Can the logo be sized up or down and still be readable? Does it look good in black and white? Can you derive an icon from it? Does it make an appealing button for a mobile app?

 

Your logo doesn't represent your current business.

Many businesses evolve over time. They could have started with one product or service, then diversifed into a myriad of other things. When looking at your logo, does it accurately represent what you are offering?

 

Websnare has experience in logo design and branding that tailors to the core of what your business represents.

 

Responsive design is now a necessity for web design. Responsive design means that a website functions on desktops, tablets, and mobile devices. With over 200 possible screen sizes in 2016, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.

 

It pays to spend the money to have Websnare create or redesign your website. While free tools can be useful, you are more likely to get a better, more reliable website if you pay to hire a professional web design company. Websites built on free tools often lack a unique identity because free templates usually only allow a certain extent of customization. Websites using those tools may have no brand identity or may have trouble attracting traffic. When it comes to web page cost, cheaper isn’t always better. In this case, you have got to spend money to make money!

Your website needs to be as professional and appealing to your target audience as possible. Given the option to create the site yourself or hire a designer raises the question, "why should I should hire a professional designer”?

 

1. The difference between homemade and professional – There is a huge difference between a home made web site and a professional web site. Having a professional web site will provide you with a sense of security about your products and services that no home made web site can do. Who knows that extra sense of security will help you sleep better at night.

2. Making you the expert – A professional designer will know how to make you look like the expert in your field by suggesting resources, source material, news articles and content that will make your company look knowledgeable in its field of business.

3. Making you trustworthy – A good web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.

4. Greater credibility – Having a professionally designed web site will enable your small business to compete with larger companies. A professional designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as the large companies.

5. Saving you time – Hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a web site quickly.

6. Making it unique – There are about millions, even billions of web sites on Internet. How are you going to make yours stand out? A professional designer is able to create a web site that is unique to your business, pleasant on the eye, have clear and easy navigation, load efficiently, and work properly in all the major browsers.

7. Making it easy to use – A professional web designer will keep your visitors in mind by making it easy for them to navigate and travel around the web site without getting confused.

8. Getting ahead of your competition – Having a professionally designed web site gives visitor’s confidence in your products and services. Competition is fierce of the Internet and first impressions are very important, your web site should shake hands and smile at your site visitors.

9. Communicating your message – A professional web designer is experienced in knowing how to communicate your message. Be it through the use of colors, fonts, graphics etc., a professional web site should convey a clear consistent, compelling message that represents your business.

10. Making it Search Engine friendly – One of the most important factors about a web site is its presence in the search engines. A professional designer will know how to design your site so that it is Search Engine Friendly.

May we have the honor of building or redesigning your website?

 

 

Holiday shoppers using smartphones should beware of fake commerce apps and fake Wi-Fi hot spots inside malls. Hackers use these fakes to grab account numbers and sensitive personal information.

Many smartphone users compare prices and evaluate products while shopping inside a physical store, which means they are probably connected to a Wi-Fi network. Often, stores and malls offer Wi-Fi for the convenience of customers, but thieves also set up fake Wi-Fi hotspots to be able to steal data. Sometimes the cyber thieves even monitor consumer communications over legitimate Wi-Fi hotspots that haven't been properly configured and expose a user's information openly.

When shopping online anywhere, users need to be aware that hackers have set up fake store apps that look like legitimate ones, usually enticing smartphone users with deals and rewards. They observe unencrypted traffic or even manipulate the content the victim sees online to redirect the user to a malicious website or to download malware.

When a hacker sets up a fake Wi-Fi network, the hacker will mimic a legitimate network, often using the same name. Hackers might set up a network that uses the word "free" in the name to lure victims. Even short access to a malicious network may give a hacker enough information to later access bank accounts or social media accounts.

For online shoppers using commerce apps, Skycure said hackers will sometimes repackage legitimate apps so the fake app looks exactly like the real one. The fake app works in the background to steal data or spy on the user. The security firm found a repackaged version of a Starbucks app, for example, and said users can avoid the problem by installing the official app from the Apple and Google app stores.

Or, hackers will create fake apps from scratch.  Such fake apps promise rewards to get people to download the apps. With the fake Amazon Rewards app, Skycure found it was actually a trojan that spreads by using SMS messages with fake Amazon vouchers and a link to a fake website. It even accesses the user's contact list so that it can send SMS messages to even more people.

 

 To safeguard against risky apps:

  • Download apps only from Google and Apple official app stores.
  • Beware of apps that ask for suspicious permissions like access to contacts, text messages, stored password or credit card information.
  • Be skeptical of favorable reviews for apps, since rave reviews can be forged. Also examine the developer of the app to see if the app comes from an unusual developer or if the app description uses quirky spelling or poor grammar. A Google search will tell more about the developer.
  • Read the warnings on your device and don't click "Continue" if you don't understand the exposure level.
  • Update your device to the most current operating system.
  • Disconnect from the network if your phone behaves oddly, has frequent crashes or receives a warning notice.
  • When visiting shopping sites on the web, look for the "s" in HTTPS when you visit; without the S there could be weak encryption.

 

To safeguard against risky Wi-Fi:

  • Avoid "free Wi-Fi networks" since 10% of malicious networks use the word "free" in their name.
  • If a Wi-Fi zone is named as if it is hosted by a store and the store isn't nearby, don't connect.