Customers carry their phones with them. At ALL times. Have you looked around lately? Everyone is buried in their data. You probably didn't notice since you are, as well! If you own a business, you should seriously consider building an app.
Customers want to find what they need in a location nearby
Many websites offer location-based services that let you enter your zip code to find results, but smartphones eliminate the need for customers to manually enter any information and instead provide the instant gratification of finding what they’re looking for based on their location.
Notifications in real time
Push notifications have made it easier for any business to get in touch with their customers by sending critical information or marketing offers directly to the user. Emails are easily ignored and sent to spam. If a user downloads your app, then you’re in a good position to engage with that customer. They are more likely to tap on an app if they see a notification count next to it.
Personalization is easier
Once authenticated, a user wont have to log in again. On a website, you can only keep the user online for a limited amount of time either because of online legal regulations or because a user will clear their cache, making you lose the connection with that customer. On mobile this is not an issue. You can show personalized deals and recommendations. You can take them straight to your homepage or to any other page that you think will convert to a sale. You can show previous activity on the app or suggest something new. There are no limits to how well you can personalize a user’s in-app experience. Mobile apps can be very powerful tools based on the data points they’ve collected in the past. Don’t miss out – personalization is key on mobile!
People find themselves in offline mode all the time. When your app is loaded on the customer’s phone you’re not so reliant on network or Wi-Fi connectivity which allows you to continue engaging with your users.
Pageless design is a way of building a website so that all of the information is displayed on a single page that the user can scroll up or down on.
This type of website design is gaining popularity for its ability to provide users with a better experience, drive up conversion rates, and reduce development costs. If you’ve been thinking about changing your business website to a pageless one, here are a few of the most important benefits:
It’s mobile friendly
Pageless design is familiar to most mobile users, because mobile websites have embraced the pageless philosophy for some time. Most of your prospects are using mobile, so you want to appeal to these visitors. Pageless design and mobile friendly are pretty much the same thing.
Scrolling beats clicking
Users are already trained to scroll from using platforms like Facebook and Twitter. That means you won’t have any problem getting them to scroll down your page, even if it’s a long one. By contrast, clicking a link requires a conscious decision to be made, and then waiting for the page to load breaks the user’s concentration. This is a critical benefit of scrolling over clicking to multiple pages. You have a better chance of delivering your entire message to prospects.
The 2016 U.S. presidential campaign taught us all a lot about how the web can influence people's opinions. Misinformation is fast, easy, and cheap to produce; super profitable; and capable of severely impacting public perception of candidates.
Obviously not something that we at Websnare, who create and distribute web content, were excited to see revealed.
But every problem represents an opportunity. And true to form, web designers, product designers, and developers worldwide have jumped at the opportunity to fix this particular broken window. Here's just a small sampling:
Ultimately, the more programmatic methods and monetary methods proposed by Facebook, Google, and the FiB team will prove the most scalable and effective. But more human methods like a stronger commitment to journalistic ethics and tools and resources designed to help people be better readers will undoubtedly be needed as well.
Because as with any attempt to control the flow of information, there’s always the possibility of control being exercised the wrong way. And that means it’s ultimately up to us to stop the creation and spread of misinformation.