What is phishing?
Well, you don't need a pole. Phishing is a form of fraud in which the attacker tries to obtain information such as login credentials or account information by masquerading as a legitimate, reputable entity or person.
These scumbags send emails carefully designed to look like a legitimate message from your bank or other institution you belong to. You could even receive a phone message claiming to be from the Internal Revenue Service (IRS) threatening fines unless you immediately pay what you owe. Scumbags typically create these scams in an effort to steal money and/or personal information. Phishing emails are typically designed to make you click on links or open attachments that look authentic but are really just there to distribute malware on your machine or to capture your credit card number in a form on the scumbag's site.
Scumbags often try to trick you into clicking a link by claiming that your account has been closed or put on hold, or that there’s been fraudulent activity requiring your immediate attention. To be safe, don’t click on the link in the email. Instead, log into the account in question directly by visiting the appropriate website, then check your account status.
The hyperlink text in a phishing email may include the name of a legitimate institution. But when you hover the mouse over the link, you may discover in a small pop-up window that the actual URL differs from the one displayed and that it doesn’t contain the institution’s name. Similarly, you can hover your mouse over the address in the “From” field to see if the website domain matches that of the organization the email is supposed to have been sent from.
'Dear Costumer,'....need I say more?
Reputable organizations don’t ask for personal customer information via email. EVER.
Unless you requested a document, you shouldn't be receiving any attachments from someone you don't know. Never click to download the attachment, as it could be malware.
Always trust your instincts!
Who wants more visitors? I know I do!
So, how can you drive any traffic? ............... blogging, social media, and search engines. Here's how it works.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?
Well, blogging helps solve both of those problems.
Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials...it's as simple as this:
The best blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes.
Think about the sales enablement opportunities blogging presents:
The effort you put in today can turn into hundreds of thousands of views and leads in the future! While you might not see immediate results, over time, you'll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment.
It is outbound marketing which is the form of marketing that we all know. For example, we know this type of marketing as flyers in the mail or telemarketing calls. This type of marketing asks the audience to stop what they are doing and pay attention to the message that somebody is trying to put out to them – or in other words, interrupting them.
Some other examples of interruption marketing are:
In contrast to the traditional form, inbound marketing provides value to the target audience while moving them through the stages of the sales funnel. Instead of asking the person to stop and listen to your marketing message, you are providing them with promotions that keep them informed and in touch with your brand as well as topics that your brand relates to.
Some examples include:
There are considered to be five levels of moving a potential customer through the sales funnel:
Situational permission – potential customers provide their personal information. For example, joining somebody’s mailing list to access their content or following the brand on social media.
Brand trust – the audience member does not cut ties with the brand and instead continues to let the brand provide them with the value that they first received. For example, they continue to follow the blog or the social media channels.
Personal relationship – the audience member has a preexisting relationship or personal tie to the brand.
Points permission – the idea that one trades permission to the brand for an incentive to be earned back, such as the opportunity to win a prize or to earn loyalty points.
Intravenous permission – when the customer becomes completely dependent on the brand.
When you are sending an outbound marketing message, it is interrupting the flow of your potential client or customer’s daily life. When you are sending an inbound marketing message, you are drawing in the potential client or customer by providing them with value then asking their permission by inviting them into the marketing message. An inbound marketing message is one where you are drawing in the potential customer to come to you, rather than going to them. There are many messages out in the world today. Thanks to social media and the World Wide Web, your target audience is inundated with a slew of marketing messages from many different angles. Why would they want to stop for yours if they know it’s just a basic sale? In a world where commercials can be fast-forwarded and accounts can be unfollowed, it is important to stand out from the sea of sales and create a conversation and a perceived value on your own. The value will convert into brand trust and commitment, and further down the line... sales!
Outbound marketing simply receives more of an effect, with less of a cost. It creates truly committed customers and clients without an advertising budget. Advertising budgets in interruption marketing can become quite large – between the costs for commercials and printers, etc. it can get overwhelming. Sometimes the return on investment doesn’t’ even cover the cost. However, with inbound marketing techniques, it costs much less to run social media and write blogs about the topic that your brand niche is in. This kind of genuine marketing might take more time, but in the end it is more cost effective and creates more conversions.
The most effective search optimization campaigns are those that are loaded with high quality and fresh website content, and those that include a wide variety of natural links and social signals. Therefore, creating a website profile that includes links and social signals will give you the best results.
When Google considers any social media websites and ranks social media signals, they are likely to consider authority as much as they consider total volume. They consider relevance, value, and authority to be more important than sheer weight of numbers. While it is relatively easy to buy thousands of likes it is much more difficult to acquire a few likes from high profile and highly authoritative accounts. This gives Google the opportunity to promote higher quality pages and sites within their own rankings.
It is possible that the search engines also consider other, perhaps less obvious factors. If they can measure the Click Through Rate of links and likes from social media websites then this would prove a valuable indicator of quality and legitimacy. The age of your account and how naturally your network has been built will also be considered where possible.
Remember, as I always have written, that Google looks for quality above all else and in all of their ranking factors. They will give greater weight to social signals from the networks that they believe to be of a higher quality and they will give greater weight to the signals that they believe are a more accurate indication of quality. Don’t simply opt for a volume campaign when developing your social media and, instead, consider the quality. Of course, if you can develop a large volume of authoritative signals then this will give you the greatest results possible.