Why Update Your Content?

By Melissa Neilson
Jun 23,2016
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Publishing fresh content is one of the keys to getting your ranking on Google. Bots crawl the Internet on a daily basis in search for fresh content—and when they find fresh content that is useful and is well optimized for keywords, it will help give your ranking a boost.


Google gives favor to older websites. The age of your domain counts when it comes to ranking your website on Google, and older is better. This is because older websites are generally more established and are trusted more by Google users than when a website is brand new.

However, this isn’t to say that brand new small business websites won’t show up in Google’s search results. This is especially the case if you target keywords that aren’t very competitive. But if your market is saturated and your website is a year old or less, you’ll be waiting quite some time to get on the first page of Google.


When it comes to choosing your keywords, you don’t always want to choose the most popular. The more popular a keyword is, the more difficult it can be to appear on the first page of Google.

The idea is to find the sweet spot with your target keywords. Use keyword research tools such as SEMRush or Google’s Keyword Planner tool to get an in-depth look at how specific keywords will work for you. Stay away from keywords that are overly competitive or too broad.

 The best use of keywords is to ensure that they are highly optimized for your audience. This means the keywords are:

*Specific and don’t have to compete with broad keywords for the first-page spot
*Make the concepts of your content clear
*Targeted to attract people interested in what you’re offering
*Valuable Content

Even if you’re a small startup with a very small reach, good content will always be found over poor content. Good content is shared, posted, tweeted, and that’s when people will make their way back to you.


You need to be able to quantify how your site is performing and what key metrics to use to determine the success (or failure) of your website. It is only once you have this information that you can truly strategize to improve those metrics, or if that's not possible with the current setup, begin undertaking the strategic steps necessary to redesign your site with those goals in mind.

Last modified on Jun 23,2016
Published in Blogs

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