Pay Attention to User Flow

Jul 30,2015
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One of the best things you can use a tool like Google Analytics for is tracking user flow or the path that users take from one page to the next before arriving at their final destination. Examining a user flow can show the most common paths that users are taking to get to the information for which they are looking. If you notice a pattern of users going to a page that is buried deep in the navigation, the page could be important or popular enough to warrant being moved higher up in the navigation scheme. Analyzing your website’s user flow could reveal behaviors amongst your users that you were not aware of and will allow you to make content tweaks that will direct them to the information they need more quickly.

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