Since your website is a critical part of your business, it is very important that it is routinely maintained and managed. Maintenance must be done on just about every site on the Internet to maintain or increase visitor traffic and to keep or better your rankings in the Search Engines. Frequent updates and continuing development give your visitors the feeling that you run a dynamic and innovative organization and helps attract business and return viewers. They can also save you from cyber attacks!
What needs updating?
- Content (calendars, events, timely specials etc.)
- Graphic Changes
- Checking links and correcting/deleting/adding as appropriate
- Technical Upgrades
- Checking search engines to ranking and making minor SEO adjustments as needed
- Review of website statistics