As high-profile security breaches and hacks continue to occur, even to the unlikeliest of targets, it is always worth the investment to ensure adequate security on any website collecting personal information. Personal contact information, payment information, logins, and passwords are all sensitive targets that are desired by potential hackers.
If a company suffers an attack or data leak, their brand may never recover. Depending on the scale of the company and what is being leaked, such as the case with Sony, the financial implications could become huge. Once a company is associated with a hack, regaining public trust is difficult if not impossible.
Best practices in security dictate that a website should never store raw passwords and usernames in databases and use a hash to encrypt login information. Furthermore, in order to protect against brute-force attacks, encryption algorithms should not scale with Moore’s law. Most any determined hackers can afford to throw more computational power at a potential hack.
If your company derives most of its business from selling products, it is valuable to have an ecommerce platform integrated with your website. By hosting an online store, your company gives customers an additional option for purchasing products; this can open up your company to business from non-local customers who want to shop remotely as well as customers who may have difficulty making it to a bricks and mortar location during regular business hours. Ecommerce is so pervasive that it is almost taken for granted yet many business-owners are daunted by setting up their online shops. At Websnare we set up easy ecommerce platforms that empower business owners to easily sell and manage online. Don’t wait to set up your online shop and lose out on potential business.
Using Google Fonts (https://www.google.com/fonts) is an easy way to add a different aesthetic feel to your website. Finding a font that works with your brand identity will signal to users of your website your values via aesthetics and lend a more individualized look than using standard fonts (such as Arial and Helvetica). Third-party fonts such as Google fonts are generally lightweight allowing them to load quickly. When building or redesigning a site, it is worthwhile to invest some time finding an attractive and functional font that works with your proposed site design and appeals to your target customer base. There is not any one-size-fits-all solution for fonts so it is important to consider how each font will be received by your users.
Some websites employ a feature called breadcrumbs, so named for the breadcrumbs that one would leave behind to market a path through an unknown trail, that displays the navigation path that the user has taken to arrive at the current page. This can be helpful to give the user perspective as to where the current page fits into the overall site structure. Furthermore, this feature allows a user to incrementally navigate backwards through parent categories.
Clothing > Women’s > Outdoor Gear > Jackets & Windbreakers > Women’s Raincoat
With the above breadcrumbs, a user could navigate to any one of the parent categories that have led to the current page (in the example, a single product page). This navigation method isn’t a one-size-fits-all approach, but can definitely be useful in the right applications such as a clothing website with both many individual items and nested categories.