The explosion in smartphone technology has meant that ordering products and services has never been so easy. A quick swipe and tap of the finger at home or on the go and the deal is done. If a company’s website is clumsy, full of pop-ups or difficult to navigate, that potential sale can vanish as the consumer moves on.
How then, does an Ecommerce store owner stand out against the fierce competition to attract and hold on to loyal customers that spread their experience across social platforms? Well, it won’t happen overnight but with some careful planning, some astute branding and using social media to your advantage, you can create an online presence that is ahead of the pack.
1. Create a reliable brand
This means that your logos, lettering and artwork need to be exactly same across your website and any social media platforms you use and that potential customers receive the same brand message and experience, whether on your Facebook page or your LinkedIn. Carefully consider the colors you use in your graphic design; there is a lot of evidence to suggest that thinking about the psychology of color can play an important role in successful digital marketing campaigns.
2. Bulk up your social media
Social media has the potential to catapult your brand. It also has the potential to do extensive damage to your online reputation so you need to use it intelligently. It may be tempting to share the same message 10 times a day or spam your subscribers endlessly but believe us when we say that nothing is more guaranteed to put off your followers! Less is most definitely more when it comes to social media. By coming up with well thought-out, entertaining and interesting posts and not overdoing how often you release them, you are far likelier to be rewarded with shares, likes and new customers.
Social media is a highly effective form of word-of-mouth marketing as customers “like” and “share” your brand pages. Looking after your reputation, then, is crucial. Never delete negative comments or messages from public pages, instead engage with the problem and resolve it in a helpful, friendly way. It goes without saying too that you should never get into arguments or petty squabbles with unhappy customers, no matter how frustrated you feel.
3. Create loyalty
Competitions or special offers are great ways to encourage loyalty among your growing customer base. Don’t overdo them though or you run the risk of consumers thinking your prices are artificially high, just so you can reduce them.
4. Provide live web chat
Brands are increasingly having a live web chat so that customers can have their queries answered as soon as they find the page. Most have someone available to chat through the day and a direct message after hours. This is a relatively simple thing to implement but is a great way of fostering trust and giving potential customers the impression that you are an accommodating and reliable company with a personal touch!
5. Stay on top of email
Email is the communication mode of choice for nearly half of online customers. This means questions and complaints should be answered promptly. In addition, email is still a fantastic marketing tool and personalized email campaigns should definitely be a feature of your online marketing.
6. Have a great delivery service
If you are delivering products to consumers, make sure that if they need to return items, they can do so easily and free-of-charge. If customers feel valued and they know that they can change their minds, they are far likelier to visit your site in the future.
7. Add great content
Great content plays a key role in today’s Ecommerce marketplace. The most effective campaigns are those in which exciting, thought-provoking and well thought-out blog posts and articles, such as this, are distributed to support the brand and its products. It can be search-engine optimised to give your page greater exposure as well as providing a talking-point on social media platforms.
Web design is both an art and a science. It takes some creativity and an eye for design, as well as some technical know-how. Making your website attractive, useful, and user-friendly is not difficult if you follow the basic guidelines of web design. Keep it simple. Avoid these mistakes at all costs!
#1 No Obvious Call to Action
Each one of your webpages should have a specific purpose. When a customer arrives on that page, what do you want them to do? You may want them to buy your product or place an order. Perhaps you want them to click a link or download an ebook. Whatever it is, everything on that page (text, photos, graphics, design) should lead a customer toward making the action you want them to make.
#2 Violating Design Conventions
Every visitor to your site spends more of their time on other websites than they do on yours. So their expectations about your website are based on what is commonly done on other sites. Navigation goes at the top or the left of the page, not on the right. Scroll up and down. Underlined words should be links. Buttons and other actionable items need to be obvious. Trying to reinvent the way people interface with your site will frustrate your customers and turn away potential clients.
#3 Background Music
This isn't the Myspace era anymore! It is surprising that this is still an issue, but it is. Never put background music on your website. It annoys your potential customers. You may love the music, but most of your customers won’t. And it’s almost easier to close the webpage than it is to figure out how to turn off the music. Background music will almost always reduce your potential sales. Just don’t do it.
#4 Bad Design
Blinking text. Rainbow colors. Hard to read fonts. No white space. Animated GIFs. Pop-ups. All of these lead to a bad user experience. They can make your site look and feel unprofessional and out of date. It’s worth investing in help from Websnare.
-Did you know that SIMPLICITY of design is way more important than a bunch of colors and graphics? You need to make sure that you offer all of this in a user-friendly manner. This is called UX: User Experience Design in the design and tech world.
-Visual Hierarchy entails arranging and organizing website elements so that visitors naturally gravitate toward the most important elements first.
-When it comes to optimizing for usability and UX, the goal is to lead visitors to complete a desired action, but in a way that feels natural and enjoyable. By adjusting the position, color, or size of certain elements, you can structure your site in such a way that visitors will be drawn to those elements first.
-Having intuitive navigation on your site is crucial for ensuring visitors can find what they're looking for. Ideally, a visitor should be able to arrive on your site and not have to think extensively about where they should click next -- moving from point A to point B should be as pain-free as possible.
-In addition to keeping your site's navigation consistent, the overall look and feel of your site should be consistent across all of your site's pages. Backgrounds, color schemes, typefaces, and even the tone of your writing are all areas where being consistent can have a positive impact on usability and UX.
-Breaking down different topics or sets of information vertically is an effective technique. This allows to users to go through the related content together on the same pages, and instead of scrolling up or down, they can simply flick the content sideways to access other content. This not only makes it easy for users to access the information they want, but also impresses upon them that the brand or company has done its bit to make things easier and simpler for them. Want help?
-It is common knowledge that graphics are an important part of your content. We all look at them; that includes YOUR readers and customers.
With that said, cartoon images could be your ticket to attract more visitors, who in turn, will buy your products or services.
Cartoon images have the unique ability to get your message across, much faster than words alone. You can even develop your brand. This is important, because if people remember you, it leads to more earnings for your business.
One of the first things that should kick off every website build is a collection of the complete content that the client wishes to be on the site. Having a clear overview of all of the content that will be on a site helps lay out things like page structure and menu organization. Furthermore, if a developer is repeatedly waiting for content from a client, that will slow down the development process and end up in extra hours and expense for both the client and developer. Copy and images are things that can be refined and finalized before the development process begins. Starting with the final images that will be used on the site and the final copy will ensure a smoother development process that frees up more time and resources to be spent on other important areas such as design, functionality, and troubleshooting.