Websnare Blog

According to an article shared by Fortune, Facebook drives more traffic than Google. The latest traffic estimates of traffic analytics firm, Parse.ly, shows that social media platforms including Facebook drive 43% of the traffic while Google accounted for only 38%. The statistics clearly shows how useful social media network has become for the growth and success of a website regardless of its type and size.

Moreover, the number of Pinterest pins, Facebook shares, Twitter tweets can also greatly affect your SEO rankings.

So instead of just focusing on bringing your website’s on the top page of the Google, integrated major social media sharing buttons to pull millions of visitors towards your website.

One of the most valuable ways to tie search data to social is to understand the keywords that drive traffic to your site. If you know how people are finding your business, you can learn how to promote it.

Even if your audience is highly educated, they most likely do not want to be decrypting a college thesis every time they land on your site. Web users are goal-oriented and do not prefer investing half of their internet surfing time in reading a lengthy article.

No matter how useful and informative your content is, they will probably give up reading it if it takes more than 3-4 minutes to read it. Also, Google considers readability an important aspect while ranking a particular website. So, it’s worth making your content relevant and readable.

People surfing online are not only goal-oriented but also impatient. Well, I mean, there ARE millions of other options available. Thus, this impatient nature makes it imperative for webmasters to optimize their websites for speed and ensure that their websites load in less than 3 seconds. Use caching plugins, write streamlined and clean code and lower the number of redirects on your website to ensure your website loads quickly.

You have less than 5 seconds to capture a user's attention. If you are unable to provide what the user is looking for, they won’t think twice to move to your competitor’s site.

Regardless of the number of landing pages your website has, The only purpose they should be serving is to convert visitors into loyal customers. And in order to ensure that your visitors are converted, you have to make it easy for them. Adding many elements to the landing page will only distract your visitor, eventually making them drop off. Remember when users land on your website, they shouldn’t take the time to understand what you offer and how that fits their requisites. Moreover, the users are filled with pre-existing questions, feelings, and concerns. Your over-designed and cluttered website is only adding to the problem.

It’s your responsibility to make it easier for them to do what you want them to do by removing all the unnecessary distractions you have added to the website. Consider letting Websnare build a website with an app-like interface.

In recognition of National Cyber Security Awareness Month, we would like to touch on how you can better protect yourself from falling victim to phishing attacks.

I'm sure you've caught on by now. That Nigerian prince offering large sums of money in return for help to get the money out of Nigeria is a scam. However, phishing attacks have become more sophisticated over the years, and for the most part, it has become much harder to tell the difference between legit and a scam.

What is phishing?

Well, you don't need a pole. Phishing is a form of fraud in which the attacker tries to obtain information such as login credentials or account information by masquerading as a legitimate, reputable entity or person.

These scumbags send emails carefully designed to look like a legitimate message from your bank or other institution you belong to. You could even receive a phone message claiming to be from the Internal Revenue Service (IRS) threatening fines unless you immediately pay what you owe. Scumbags  typically create these scams in an effort to steal money and/or personal information. Phishing emails are typically designed to make you click on links or open attachments that look authentic but are really just there to distribute malware on your machine or to capture your credit card number in a form on the scumbag's site.

Here are six tips to help you identify if you had the wool pulled over your eyes:

1. The email urges you to take immediate action

Scumbags often try to trick you into clicking a link by claiming that your account has been closed or put on hold, or that there’s been fraudulent activity requiring your immediate attention.  To be safe, don’t click on the link in the email. Instead, log into the account in question directly by visiting the appropriate website, then check your account status.

2. The hyperlinked URL is different from the one shown

The hyperlink text in a phishing email may include the name of a legitimate institution. But when you hover the mouse over the link, you may discover in a small pop-up window that the actual URL differs from the one displayed and that it doesn’t contain the institution’s name. Similarly, you can hover your mouse over the address in the “From” field to see if the website domain matches that of the organization the email is supposed to have been sent from.

3. The email in question has improper spelling or grammar

'Dear Costumer,'....need I say more?

4. The email requests personal information

Reputable organizations don’t ask for personal customer information via email. EVER.

5. The email includes suspicious attachments

Unless you requested a document, you shouldn't be receiving any attachments from someone you don't know. Never click to download the attachment, as it could be malware.

What to do when you think you’ve received a phishing email

Report potential phishing scams.  The U.S. government offers valuable tips for protecting yourself from phishing scams as well as an email address for reporting scams: This email address is being protected from spambots. You need JavaScript enabled to view it.

Always trust your instincts!