So you probably know what Google indexing is if you read my last blog. Google crawls your site and adds pages to its index. All results are pulled from the desktop-specific index. Now is the time to get a responsive design, because Google’s primary search index will soon be mobile. If your site isn’t friendly to a mobile audience, you shouldn’t expect it to rank well for certain keywords. When the bot finds that your site is hostile to mobile users or loads very slowly, you’re definitely going to lose rank.
Want to see how your sites “look” to the Googlebot that uses a mobile user agent? Go to the Google Search Console (formerly Google Webmasters) and click on the “crawl” option on the left-hand sidebar. In the menu that appears, click on “Fetch as Google. The screen that appears gives you the opportunity to crawl your site as the Googlebot and see what it sees. To see it as a Googlebot using a mobile user agent, you’ll need to select “mobile smartphone” from the drop-down menu next to the “Fetch” button. Click the “Fetch and Render” button and the tool will show you exactly what the crawler sees as it touches your website. That will give you a good idea about how mobile-friendly your site is.
The bottom line- Your prime directive needs to start with optimizing your site for a mobile audience for a better reach. Websnare can quickly build your responsive design!
You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary. Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords. Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver. After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.
A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options. You must create an explanation of the content!
Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!