Pageless design is a way of building a website so that all of the information is displayed on a single page that the user can scroll up or down on.
This type of website design is gaining popularity for its ability to provide users with a better experience, drive up conversion rates, and reduce development costs. If you’ve been thinking about changing your business website to a pageless one, here are a few of the most important benefits:
It’s mobile friendly
Pageless design is familiar to most mobile users, because mobile websites have embraced the pageless philosophy for some time. Most of your prospects are using mobile, so you want to appeal to these visitors. Pageless design and mobile friendly are pretty much the same thing.
Scrolling beats clicking
Users are already trained to scroll from using platforms like Facebook and Twitter. That means you won’t have any problem getting them to scroll down your page, even if it’s a long one. By contrast, clicking a link requires a conscious decision to be made, and then waiting for the page to load breaks the user’s concentration. This is a critical benefit of scrolling over clicking to multiple pages. You have a better chance of delivering your entire message to prospects.