Is your content easy to navigate? Do you have a clear landing page for each marketing campaign? Are you running marketing campaigns? Do you have hooks, reassurances and Calls to Action on your pages? Has your content been updated this year? Are you blogging? Are you creating white papers, pdfs, videos, games, apps and other tools that your potential buyers can give you an email address in exchange for? Are you using email newsletter marketing? Are you building your list?
Feel overwhelmed yet?
The good news is, if you're a small business, you don't have to do it ALL and do it all at once. Take small steps. If you're a business with no blog, it's time to use one. If your site hasn't been updated since 2015, it's time to open it up and make some changes. If you aren't using email marketing, why yes, you should. If you have email marketing but are not using it, it's time to dust it off. DO something. Better than nothing!
A simple marketing funnel will consist of a resource that you share out to social media, linking back to a landing page on your site where people can get the resource for free after they give you their email address. Then you need to make sure that you have a welcome campaign set up to welcome new subscribers. You want people to buy, donate, subscribe, etc. but the most fundamental need is to get that email address. People just finding you for the first time are cold consumers. If someone gives you their email address they are saying they want to know you better. You then have the opportunity to build a relationship.
Every page needs a call to action on it. Look at your web site. Make a list of what changes need to be made and start somewhere. Hand the reigns over to Websnare. We can help you through this!
You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary. Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords. Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver. After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.
A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options. You must create an explanation of the content!
Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!
How do you get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content? We can take care of the dirty complicated work, but here is a good idea of what needs to be done:
Once your website or blog is indexed, there will be more traffic from Google search. Content discovery will happen faster if you have set up sitemaps or have an RSS feed. Let Websnare do this for you! The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates.
Blog content is crawled and indexed faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!