Websnare Blog

So you probably know what Google indexing is if you read my last blog.  Google crawls your site and adds pages to its index. All results are pulled from the desktop-specific index. Now is the time to get a responsive design, because Google’s primary search index will soon be mobile. If your site isn’t friendly to a mobile audience, you shouldn’t expect it to rank well for certain keywords. When the bot finds that your site is hostile to mobile users or loads very slowly, you’re definitely going to lose rank.  

Want to see how your sites “look” to the Googlebot that uses a mobile user agent? Go to the Google Search Console (formerly Google Webmasters) and click on the “crawl” option on the left-hand sidebar. In the menu that appears, click on “Fetch as Google.  The screen that appears gives you the opportunity to crawl your site as the Googlebot and see what it sees. To see it as a Googlebot using a mobile user agent, you’ll need to select “mobile smartphone” from the drop-down menu next to the “Fetch” button. Click the “Fetch and Render” button and the tool will show you exactly what the crawler sees as it touches your website. That will give you a good idea about how mobile-friendly your site is.

The bottom line- Your prime directive needs to start with optimizing your site for a mobile audience for a better reach. Websnare can quickly build your responsive design!

When you Google something, you are searching Google’s index of the web. Google is constantly clicking on links to see where they go. They start on major websites  and their spiders go through the entire website and click on links that take them to other websites, where they repeat the process and go onto more and more until they reach presumably every website that has a link to other websites. As the spiders crawl over the web, they send information back to Google about what the website is about by looking at various keywords on the site. That information is then stored in Google’s index. When people search Google, the Google algorithm will rank the best results from its index in the order of 1 to infinity.

Therefore, in order to have your website rank within Google, you must make sure your site is within the Google index. It will not matter if you have the right content management system or the right keywords in place. If you don’t have those pages within the index, they will not show up in Google search results.

There are two ways to get indexed:

  1. Get a number of links to your website, where eventually the Google spider will come to your website and crawl it and add it to their index. The problem with this is if certain pages aren’t linked to the main page, Google may not crawl them or index them.
  2. Provide Google with a site map and ask them to crawl the site and submit it their index. This is accomplished in Google webmaster tools and is the preferred way to get websites into the index. Further as the website is updated, the sitemap is updated and tells Google there is a change that needs to be indexed again.

Pageless design is a way of building a website so that all of the information is displayed on a single page that the user can scroll up or down on. 

This type of website design is gaining popularity for its ability to provide users with a better experience, drive up conversion rates, and reduce development costs. If you’ve been thinking about changing your business website to a pageless one, here are a few of the most important benefits:

It’s mobile friendly

Pageless design is familiar to most mobile users, because mobile websites have embraced the pageless philosophy for some time. Most of your prospects are using mobile, so you want to appeal to these visitors. Pageless design and mobile friendly are pretty much the same thing.

Scrolling beats clicking

Users are already trained to scroll from using platforms like Facebook and Twitter. That means you won’t have any problem getting them to scroll down your page, even if it’s a long one. By contrast, clicking a link requires a conscious decision to be made, and then waiting for the page to load breaks the user’s concentration. This is a critical benefit of scrolling over clicking to multiple pages. You have a better chance of delivering your entire message to prospects.

 

Virtual reality is a computer-generated environment that lets you experience a different reality. A VR headset fits around your head and over your eyes, and visually separates you from whatever space you're physically occupying. Images are fed to your eyes from two small lenses. They can be powered by an app on your phone or hooked up to a computer. Now here is something to get excited about. Through VR you can virtually visit different countries, encounter dinosaurs and animals in the wild, and experience a movie or video game as if you were part of it.
 
VR has become a place to view films, concerts and theatrical experiences that surround you. New cameras are being created to capture these stories. Obviously, video games are one of the main applications for virtual reality as of today. But, VR will give game designers the freedom to take games to to the next level. Players can just reach out and touch things, and turn their head to look, instead of mastering a complex controller. Consumers can view properties or go shopping for clothes without leaving their home. Students could take a class trip to 'virtually' anywhere, or try an open-heart surgery without any risks. These simulations could offer practice runs at techniques, designs and ideas.
 
Virtual tourism is the next best thing to being there. You could visit Europe, the Moon, or the bottom of the ocean. The technology used is 360-degree video from multiple angled cameras that someone shot, or a computationally generated 3D simulation, One day, you may be able to explore your own memories as well — imagine recording them with a 360-degree camera, then looking around to see what you missed in the moment.
 
Have you tried VR?