How can we increase end user engagement, clicks and/or purchases? By creating a fresh new site with eye-catching features! Here are a couple options we can incorporate to get you on top of the competition:
Pressing for Parallax!
The parallax effect has been around for years in classic video games, but it became a trend in the web design world. This cool effect is now commonly seen as part of the scrolling feature of a web page. It uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience.
Sneak in a Slider!
Sliders seem to be the most effective when they provide a powerful message of who you are and what you are all about and not when they are used to highlight special deals newsletter sign-ups, etc. Don’t rely on your slider to produce conversions on their own. Think of it as a rotating portfolio of your best work. Make sure it's not killing your page load time! Focus on selecting images which encapsulate the product and service on offer. In doing this, a client can connect the image with what they may already be thinking about. If one image says it all, then there is no need for a slider, but that is rare, so a slider helps to cover many bases.
Animations are great for making a website design unforgettable. They are still widely used in website design despite various considerations with loading speed or unresponsiveness. But the main thing you should remember when introducing animated elements to your website is their impact on usability. It’s up to you – decide where and in what amount to integrate motion into your design. It’s better include animation in the objects users interact with the most, like navigation menus or subscription forms. Try to avoid any noise on the site at all unless a video is clicked and played.