Responsive design makes a site render well across multiple devices. You MUST have this technology to keep up with your competitors. Most consumers browse their mobile devices these days, and you will lose alot of business if you cannot keep up. Not everyone is doing it right. As the use of responsive design has grown, so have the mistakes in implementing it.
This is critical input to the design, as it reveals the most frequently used mobile devices, the most frequently performed operations on a mobile device, conversion rate from mobile devices, and other issues raised by shoppers using the mobile devices. These factors are important to ensure the mobile experience meets the needs of shoppers.
Most retailers start designing their sites for the desktop version first, even though it is easier to start with a smaller mobile screen and then scale upwards for a desktop. Moreover, most retailers do not realize the technical challenges of scaling a site down to support smartphones.
By focusing first on smaller screens, the emphasis is on designing a better experience for mobile users — making it easier to design for both channels: desktop and mobile.
Responsive sites are often released with minimal or no testing. At a minimum, test the main user flows on the site for the primary browsers and operating systems and also for the top mobile device and browser combinations. And this needs to be done for any changes made on the site. With easy-to-use automated testing tools available, testing can be done in a few hours.
In an attempt to fit everything on a small smartphone screen, ecommerce merchants often make the call-to-action buttons too small. If users have to zoom in to click a button or end up clicking the wrong buttons because the size is too small, they could get frustrated and leave the site.
Mobile users want to be quick! It’s important to keep the page size as small as possible so that it will load quickly. Review all the content — images, buttons, text — before including on a page. Google has reportedly started including page speed for ranking websites in the search results, so that makes it even more important to have a lighter site.
Ecommerce sites often hide content for mobile users to make the page size smaller. In many cases, however, the page size is not smaller. Content is simply hidden when the page is shown to the end user. Other sites are able to properly generate the page dynamically to reduce the size, which does improve the download speed for a mobile users.
A well-designed responsive site will change the resolution of images based on a user’s device. But many sites, still, fail to do this. Large images result in slower load times for mobile devices.
As a result, mobile users struggle to review their order details or navigate through the list of recommended products in an email before finding the products that were actually purchased.
Emails are a key customer touch point. They need to be part of the responsive design and testing process. Keep the emails light, with only the most relevant information.
How can we increase end user engagement, clicks and/or purchases? By creating a fresh new site with eye-catching features! Here are a couple options we can incorporate to get you on top of the competition:
Pressing for Parallax!
The parallax effect has been around for years in classic video games, but it became a trend in the web design world. This cool effect is now commonly seen as part of the scrolling feature of a web page. It uses multiple backgrounds which seem to move at different speeds to create a sensation of depth (creating a faux-3D effect) and an interesting browsing experience.
Sneak in a Slider!
Sliders seem to be the most effective when they provide a powerful message of who you are and what you are all about and not when they are used to highlight special deals newsletter sign-ups, etc. Don’t rely on your slider to produce conversions on their own. Think of it as a rotating portfolio of your best work. Make sure it's not killing your page load time! Focus on selecting images which encapsulate the product and service on offer. In doing this, a client can connect the image with what they may already be thinking about. If one image says it all, then there is no need for a slider, but that is rare, so a slider helps to cover many bases.
Animations are great for making a website design unforgettable. They are still widely used in website design despite various considerations with loading speed or unresponsiveness. But the main thing you should remember when introducing animated elements to your website is their impact on usability. It’s up to you – decide where and in what amount to integrate motion into your design. It’s better include animation in the objects users interact with the most, like navigation menus or subscription forms. Try to avoid any noise on the site at all unless a video is clicked and played.
You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary. Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords. Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver. After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.
A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options. You must create an explanation of the content!
Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!
How do you get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content? We can take care of the dirty complicated work, but here is a good idea of what needs to be done:
Once your website or blog is indexed, there will be more traffic from Google search. Content discovery will happen faster if you have set up sitemaps or have an RSS feed. Let Websnare do this for you! The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates.
Blog content is crawled and indexed faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!