Websnare Blog

You have less than 5 seconds to capture a user's attention. If you are unable to provide what the user is looking for, they won’t think twice to move to your competitor’s site.

Regardless of the number of landing pages your website has, The only purpose they should be serving is to convert visitors into loyal customers. And in order to ensure that your visitors are converted, you have to make it easy for them. Adding many elements to the landing page will only distract your visitor, eventually making them drop off. Remember when users land on your website, they shouldn’t take the time to understand what you offer and how that fits their requisites. Moreover, the users are filled with pre-existing questions, feelings, and concerns. Your over-designed and cluttered website is only adding to the problem.

It’s your responsibility to make it easier for them to do what you want them to do by removing all the unnecessary distractions you have added to the website. Consider letting Websnare build a website with an app-like interface.

In recognition of National Cyber Security Awareness Month, we would like to touch on how you can better protect yourself from falling victim to phishing attacks.

I'm sure you've caught on by now. That Nigerian prince offering large sums of money in return for help to get the money out of Nigeria is a scam. However, phishing attacks have become more sophisticated over the years, and for the most part, it has become much harder to tell the difference between legit and a scam.

What is phishing?

Well, you don't need a pole. Phishing is a form of fraud in which the attacker tries to obtain information such as login credentials or account information by masquerading as a legitimate, reputable entity or person.

These scumbags send emails carefully designed to look like a legitimate message from your bank or other institution you belong to. You could even receive a phone message claiming to be from the Internal Revenue Service (IRS) threatening fines unless you immediately pay what you owe. Scumbags  typically create these scams in an effort to steal money and/or personal information. Phishing emails are typically designed to make you click on links or open attachments that look authentic but are really just there to distribute malware on your machine or to capture your credit card number in a form on the scumbag's site.

Here are six tips to help you identify if you had the wool pulled over your eyes:

1. The email urges you to take immediate action

Scumbags often try to trick you into clicking a link by claiming that your account has been closed or put on hold, or that there’s been fraudulent activity requiring your immediate attention.  To be safe, don’t click on the link in the email. Instead, log into the account in question directly by visiting the appropriate website, then check your account status.

2. The hyperlinked URL is different from the one shown

The hyperlink text in a phishing email may include the name of a legitimate institution. But when you hover the mouse over the link, you may discover in a small pop-up window that the actual URL differs from the one displayed and that it doesn’t contain the institution’s name. Similarly, you can hover your mouse over the address in the “From” field to see if the website domain matches that of the organization the email is supposed to have been sent from.

3. The email in question has improper spelling or grammar

'Dear Costumer,'....need I say more?

4. The email requests personal information

Reputable organizations don’t ask for personal customer information via email. EVER.

5. The email includes suspicious attachments

Unless you requested a document, you shouldn't be receiving any attachments from someone you don't know. Never click to download the attachment, as it could be malware.

What to do when you think you’ve received a phishing email

Report potential phishing scams.  The U.S. government offers valuable tips for protecting yourself from phishing scams as well as an email address for reporting scams: This email address is being protected from spambots. You need JavaScript enabled to view it.

Always trust your instincts!

 

blogging-inbound

There are numerous reasons to have a custom blog designed. Here are some top reasons:

1) It helps drive traffic to your website.

 

Who wants more visitors? I know I do!

So, how can you drive any traffic? ............... blogging, social media, and search engines. Here's how it works.

Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right?

Well, blogging helps solve both of those problems.

Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks.

2) It helps convert traffic into leads.

 

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. Calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials...it's as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor fills out form, submits information, and receives the free offer
 

3) It helps establish authority.

 

The best blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes.

Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they're much more likely to come into the sales process trusting what you have to say because you've helped them in the past -- even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer.
 

4) It drives long-term results.

 

 The effort you put in today can turn into hundreds of thousands of views and leads in the future! While you might not see immediate results, over time, you'll be able to count on a predictable amount of traffic and leads for your business without any additional resource investment.

 

What is interruption marketing?

It is outbound marketing which is the form of marketing that we all know. For example, we know this type of marketing as flyers in the mail or telemarketing calls. This type of marketing asks the audience to stop what they are doing and pay attention to the message that somebody is trying to put out to them – or in other words, interrupting them.

Some other examples of interruption marketing are:

  • Sales calls or cold calls
  • Radio advertisements
  • Print advertising
  • Direct mail, coupons, or flyers
  • Email spam or junk mail
  • TV advertisements or commercials
 

What is inbound marketing?

In contrast to the traditional form, inbound marketing provides value to the target audience while moving them through the stages of the sales funnel. Instead of asking the person to stop and listen to your marketing message, you are providing them with promotions that keep them informed and in touch with your brand as well as topics that your brand relates to.

Some examples include:

  • Blogs or articles
  • eBooks
  • Newsletters or Email lists
  • Social Media Channels
  • Podcasts or live streams
 

There are considered to be five levels of moving a potential customer through the sales funnel:

 

Situational permission – potential customers provide their personal information. For example, joining somebody’s mailing list to access their content or following the brand on social media.

Brand trust – the audience member does not cut ties with the brand and instead continues to let the brand provide them with the value that they first received. For example, they continue to follow the blog or the social media channels.

Personal relationship – the audience member has a preexisting relationship or personal tie to the brand.

Points permission – the idea that one trades permission to the brand for an incentive to be earned back, such as the opportunity to win a prize or to earn loyalty points.

Intravenous permission – when the customer becomes completely dependent on the brand.

 

Which one is more superior?

When you are sending an outbound marketing message, it is interrupting the flow of your potential client or customer’s daily life. When you are sending an inbound marketing message, you are drawing in the potential client or customer by providing them with value then asking their permission by inviting them into the marketing message. An inbound marketing message is one where you are drawing in the potential customer to come to you, rather than going to them. There are many messages out in the world today. Thanks to social media and the World Wide Web, your target audience is inundated with a slew of marketing messages from many different angles. Why would they want to stop for yours if they know it’s just a basic sale? In a world where commercials can be fast-forwarded and accounts can be unfollowed, it is important to stand out from the sea of sales and create a conversation and a perceived value on your own.  The value will convert into brand trust and commitment, and further down the line... sales!

 

More effect, less cost

Outbound marketing simply receives more of an effect, with less of a cost. It creates truly committed customers and clients without an advertising budget. Advertising budgets in interruption marketing can become quite large – between the costs for commercials and printers, etc. it can get overwhelming. Sometimes the return on investment doesn’t’ even cover the cost. However, with inbound marketing techniques, it costs much less to run social media and write blogs about the topic that your brand niche is in. This kind of genuine marketing might take more time, but in the end it is more cost effective and creates more conversions.