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Joomla! 3.6 has been released! Here are some highlights of the 3.6 release:
Joomla! Update has been improved and now allows you to reinstall Joomla’s core files at the click of a button, overwriting any modified file(s) and reverting them back to the default. Joomla! 3.6 contains a lot of UX improvements. Now you can find your modules faster, have tasks done by dropdown, improved user management and so much more...
-With the new Sub Form Field function in Joomla! 3.6, we added some extra additional functionality next to Repeatable fields. Now you can nest XML forms inside each other or reuse your existing forms inside your current form.
-Create categories on the fly: It can get frustrating when you create a new item, and you realise that you haven’t created a category yet. Joomla! 3.6 now lets you create a category on the fly for articles, contacts, newsfeeds and banners.
-Menu type ACL: ACL in the backend did not exist at the menu level, now we have improved that. Give or block certain user groups access to a specific menu, and therefore also all menu items of that menu.
-See what's in your menus with All Menu Items: The new option to show all items from all menus gives you a quick overview of what is displayed where on your website. It has never been easier to spot duplicated links, missing menu items or just get an overview of every menu on your site.
Old fashioned advertising doesn’t work, at least not like it used to. Placing an ad in the newspaper is just not enough. Now you put it in front of millions of people through social media marketing networks, and it is archived for years to come.
So, what is social media and how does it work? How can you use social media to grow your business?
Social Media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and network. All those sites we use for fun and for business: Facebook, Twitter, WordPress, YouTube, LinkedIn and so on. While there are potential costs, it is free, not time consuming, easily accessible and interactive. It is crucial that you invest some time and skills to work it to your advantage. One of the main attractions of social media in growing your business is that it gives small businesses and entrepreneurs the equal opportunity to make a big name along side already existing large and well-known corporations.
Social media comes in many forms – blog, social networks, media-sharing sites, review sites and forums and virtual worlds are some of the most popular.
A blog is best described as writing articles or posts. Through blogs, a company speaks to its customers about the new and cool things it does.The most important element of blogging is consistency. Making sure that you blog regularly by setting a clear goal of posting either daily, or weekly for a whole year. Use permalinks or permanent links to link your blog to other social media platforms. Making sure your site image establishes authority, themes and designs as well as content is what attracts readers and makes your blog trustworthy to read regularly.
Social networks such as Facebook and LinkedIn allow you to build direct and personal relationships with your customers. A company should create pages. Social networks offer a wide range of special features, which are important to use in order to have the best possible introduction of your company’s business. Interaction is the key component to all social media, through social networks your customers can create content about your company making it organic and more convincing.
Media sharing are sites that allow users to upload and share multimedia content. Most known sites for media sharing are YouTube and Flickr. With media sharing you can grow your business by creating and distributing multimedia content to millions of viewers.
Have a clear plan of what and how will you attract consumers to your company, creating interesting and engaging content that makes consumers want to interact through commenting on, or recommending it and therefore spreading the word on your business. Your customers are using social media as is your competition. With almost no cost, easy to get started, it can make an enormous financial impact on your business.
Publishing fresh content is one of the keys to getting your ranking on Google. Bots crawl the Internet on a daily basis in search for fresh content—and when they find fresh content that is useful and is well optimized for keywords, it will help give your ranking a boost.
DID YOU KNOW?
Google gives favor to older websites. The age of your domain counts when it comes to ranking your website on Google, and older is better. This is because older websites are generally more established and are trusted more by Google users than when a website is brand new.
However, this isn’t to say that brand new small business websites won’t show up in Google’s search results. This is especially the case if you target keywords that aren’t very competitive. But if your market is saturated and your website is a year old or less, you’ll be waiting quite some time to get on the first page of Google.
WHAT KEYWORDS SHOULD I USE?
When it comes to choosing your keywords, you don’t always want to choose the most popular. The more popular a keyword is, the more difficult it can be to appear on the first page of Google.
The idea is to find the sweet spot with your target keywords. Use keyword research tools such as SEMRush or Google’s Keyword Planner tool to get an in-depth look at how specific keywords will work for you. Stay away from keywords that are overly competitive or too broad.
The best use of keywords is to ensure that they are highly optimized for your audience. This means the keywords are:
*Specific and don’t have to compete with broad keywords for the first-page spot
*Make the concepts of your content clear
*Targeted to attract people interested in what you’re offering
Even if you’re a small startup with a very small reach, good content will always be found over poor content. Good content is shared, posted, tweeted, and that’s when people will make their way back to you.
MEASURE WEBSITE PERFORMANCE
You need to be able to quantify how your site is performing and what key metrics to use to determine the success (or failure) of your website. It is only once you have this information that you can truly strategize to improve those metrics, or if that's not possible with the current setup, begin undertaking the strategic steps necessary to redesign your site with those goals in mind.
You have a new website and your ready to start getting the new clients. Unfortunately the internet and google doesn’t work like that. We can’t make a website and expect to be on the first page of google instantly. What I’m going to show you today will help you in the journey to the first page of google and help you stay there.
You might have heard this one before and think you need to add more original content. You are 100% correct in that, if you are doing this keep it up. Here is another tip about content, write to your client with specific keywords. Google is looking for keywords that put their users in the right place, if you have the right key phrases you increase you chances of ranking higher.
What is U/X? It’s the user experience. Here why your user experience matters. When google finds your specific keywords and sends someone to your site they track and see how long the user was at your site. This tells google if your site is relevant to the keywords(or content) you have. A good U/X will help your potential client find what they're looking for and keep them engaged in exploring your site. If you would like to see if your site has a good U/X contact our team here.
There are a hundred other things you could do to get on the first page of google but here is the most important thing to keep in mind. Always look for ways to be better. Also be patience, it’s takes time. Install google analytics to track your audience. Remember that there is always someone to help you get to the top, if you get stuck ask for help.
It’s a hard job to get on the front page of google but I know you can get there.