Websnare Blog

You MUST have great content. Why? Google's algorithms are concentrating on what your site says. So to start, keywords are a necessary.  Google needs to know what it is that your business does. But, Google no longer wishes to be overwhelmed with these keywords.  Instead, they want you to speak around the topic after an initial mentioning of the keyword. Let's say you sell yoga services in Denver.  After doing a Google search, the first thing to appear is Yoga Pod Lodo. They have been most successful at placing 'Yoga in Denver' into their site so that Google understands it. Not by continuously repeating Denver Yoga, but instead, what they have done is strategically written about their business as it RELATES to yoga. It is this style of relevant content that makes Google content (pun intended.) Google Bots (which I have previously blogged about) LOVE keywords hidden in a great story.

A good way to do this is by disguising keywords. Just explain your business in the way a customer would. If I ask a yogi at Yogapod about their experience there...they are going to rave over the amazing teachers and community atmosphere and how it has a great corner location in lower downtown with plenty of parking options.  You must create an explanation of the content!

Adding reviews is a great way for your story to be known. People's opinions and suggestions can go a long way in driving traffic and business your way! Just make sure you are doing a phenomenal job at making your current clients happy. Maybe I will write about that another time!

 

 

 
Aug 18,2016

Be Searchable

How do you get sitemaps on your website and links to it that will help the Googlebot discover new websites, blogs, and content? We can take care of the dirty complicated work, but here is a good idea of what needs to be done:

 

  • Create a Sitemap
  • Submit Sitemap to Google Webmaster Tools
  • Install Google Analytics
  • Submit Website URL to Search Engines
  • Create or Update Social Profiles
  • Share Your New Website Link
  • Create Offsite Content

Once your website or blog is indexed, there will be more traffic from Google search. Content discovery will happen faster if you have set up sitemaps or have an RSS feed. Let Websnare do this for you! The best way to ensure that your new content is discovered quickly is simply by sharing it on social media networks through status updates.

Blog content is crawled and indexed faster than regular pages on a static website, so consider having a blog that supports your website. For example, if you have a new product page, write a blog post about it and link to the product page in your blog post. This will help the product page get found much faster by the Googlebot!

 

You certainly hope people will find your website or blog through a search.  But typically, you have to wait around for the Googlebot to crawl your website and add it to the Google index. Here are the basics of how website content is crawled and indexed:

The Googlebot is simply software that Google sends out to collect information about documents on the web to add to Google’s searchable index.

Crawling is the process where the Googlebot goes around from website to website, finding new and updated information to report back to Google. The Googlebot finds what to crawl using links.
 
Indexing is the processing of the information gathered by the Googlebot from its crawling. Once documents are processed, they are added to Google’s searchable index if they are determined to be quality content. During indexing, the Googlebot processes the words on a page and where those words are located.

 

The Googlebot finds new content on the web such as new websites, blogs, pages, etc. by starting with web pages captured during previous crawl processes and adds in sitemap data provided by webmasters. As it browses web pages previously crawled, it will detect links upon those pages to add to the list of pages to be crawled.

So you have a website. This isn’t enough to make a customer trust you. To stand out, you have to convince visitors that you can be trusted, and that you intend to keep your promises. Your credibility depends on trustworthiness and expertise. You could be the most honest business owner in the world, but a new customer finding you on the internet doesn’t know that! We hope you will spread the word about your experience with us! Here are a few simple techniques that will earn the trust of your customers:

Show your address and phone number.

Offer a physical address on your site. The chances that anyone will actually come by are slim, but it shows that you’re a real, physical business. Make sure you provide a phone number too, in case a customer wants to reach out verbally.

Provide product reviews or customer testimonials.

 Personally, if I’m buying something online and I can’t find any customer reviews, I will not buy it. Customers rely heavily on other customers to help guide them. Seek out your satisfied customers, or ones with whom you’ve had a long relationship. Ask them for a paragraph about their experience with you, what service was provided, and how that service has helped them.

Publish information that can be easily verified.

Indicating resources or references leading back to trustful websites is certain to persuade clients of your intentions, expertise, and position in the market. News articles or information about your partners work well.

Update your site on a regular basis.

Nothing screams “Run!” to customers more than visibly outdated information. It indicates that you either are no longer in business, or no longer care about your business. Spelling errors on websites have a devastating effect on business, because it makes it seem like you didn’t put much thought or effort into it!

Be authentic and transparent

The most important aspect of your credibility is your authenticity. Stay true to yourself, and we guarantee your customers will appreciate it. (Example: If you’re a small company like we are at Websnare, don’t pretend to be a huge corporation.) And whenever you’re communicating with your customers, stay honest and candid – they’ll appreciate that even more! We pride ourselves on this very aspect!