Websnare Blog

Maybe you have been too busy with work and that the thought of holiday shopping slipped your mind. Or maybe, you got caught up in watching Elf and drinking hot cocoa that you didn’t take the time to finish your shopping? Whatever the case may be, weeks have passed, Christmas is almost here and perhaps shipping deadlines have passed and there is nothing you can do about it now. Or is there?

1. Make a list. No need to check it twice. Know who you still need to buy for, what you’re going to get them and how much you want to spend. Staying organized will save you a lot of time – no need to waste time browsing items in the store when you know exactly what you’re looking for!

2. Set a time limit. Look at all of those deals and goodies you want for yourself! JUST DON'T. Setting a time limit to find a gift will keep you from shopping for yourself, and help get your holiday shopping done a lot faster.

3. Look for sales. Just because you’re shopping last minute doesn’t mean you need to spend a crazy amount of money. Deals still exist! To save time, check for deals on the items on your list online before going to the store.

4. Give gift cards. Almost every retailer offers gift cards, which are a great way to allow your loved ones to choose their own gifts. Gift cards are a quick buy and the fact that you can choose a monetary amount will help you stay within your budget. To make gift cards a little more personal, creativelt wrap them or send a fun online greeting with an e-gift card.

5. Bake something up. Who doesn’t love baked goods during the holiday season? Bake something fun from Pinterest and dress them up with festive wrap, ribbon, tins or plates.

6. Get creative and personal. Create personalized gift baskets with simple items found at drug stores. Drug stores offer lots of options all in one place!

7. Shop local. Shopping malls aren’t always around the corner from us, which means they require travel time. Also, they’re often overcrowded with long lines. Save time by purchasing gifts at local shops. They’re just around the corner, and they’re likely to be less crowded.

8. Have some backup gifts on hand. No one is perfect, so just give yourself a break now and purchase some gifts that you can have on hand, IF/WHEN you realize you forgot to purchase something for someone on your list. These items can be things like: candles, a nice throw blanket, coffee sets, etc.

 

 

Is your company ready for a new design? There are a few reasons that you need a new logo:

 

Your logo was a do-it-yourself project.

If you created your logo, it may be time for a professional to step in. Companies have become very successful by emphasizing design. As a result, there are increased expectations of design. Are you receiving compliments on your logo?


Your logo isn't as appealing as your competition's. 

Look at your competitions' logo designs. If they look more engaging or captivating, then it is time for a change. A good way to gauge this is to compare your social media following to your competitors'. If they have more followers, it may be time for a new design.

 

Your logo is too complex. 


I have mentioned in previous blogs that the growing trend in web design is the simplification in design. If you have gradients or drop shadows, these techniques are somewhat dated and difficult to tranlate across different mediums. Choose a simple logo design that utilizes up to three colors and has a flat matte look. Can it be used in a transparent form as a background and still be recognizable?

 

Your logo doesn't adapt well to modern media.


It may have looked great in front of your store 20 years ago, but is it optimized to work well on a website or on social media platforms such as Facebook and LinkedIn? Can the logo be sized up or down and still be readable? Does it look good in black and white? Can you derive an icon from it? Does it make an appealing button for a mobile app?

 

Your logo doesn't represent your current business.

Many businesses evolve over time. They could have started with one product or service, then diversifed into a myriad of other things. When looking at your logo, does it accurately represent what you are offering?

 

Websnare has experience in logo design and branding that tailors to the core of what your business represents.

 

Responsive design is now a necessity for web design. Responsive design means that a website functions on desktops, tablets, and mobile devices. With over 200 possible screen sizes in 2016, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.

 

It pays to spend the money to have Websnare create or redesign your website. While free tools can be useful, you are more likely to get a better, more reliable website if you pay to hire a professional web design company. Websites built on free tools often lack a unique identity because free templates usually only allow a certain extent of customization. Websites using those tools may have no brand identity or may have trouble attracting traffic. When it comes to web page cost, cheaper isn’t always better. In this case, you have got to spend money to make money!

Your website needs to be as professional and appealing to your target audience as possible. Given the option to create the site yourself or hire a designer raises the question, "why should I should hire a professional designer”?

 

1. The difference between homemade and professional – There is a huge difference between a home made web site and a professional web site. Having a professional web site will provide you with a sense of security about your products and services that no home made web site can do. Who knows that extra sense of security will help you sleep better at night.

2. Making you the expert – A professional designer will know how to make you look like the expert in your field by suggesting resources, source material, news articles and content that will make your company look knowledgeable in its field of business.

3. Making you trustworthy – A good web designer will be able to find ways to convey your trustworthiness through the use of images or text. This lets site visitors know there is a real human on the other side that is worth doing business with.

4. Greater credibility – Having a professionally designed web site will enable your small business to compete with larger companies. A professional designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as the large companies.

5. Saving you time – Hiring a professional gives you the benefit of hiring an expert who knows successful, efficient ways to create a web site quickly.

6. Making it unique – There are about millions, even billions of web sites on Internet. How are you going to make yours stand out? A professional designer is able to create a web site that is unique to your business, pleasant on the eye, have clear and easy navigation, load efficiently, and work properly in all the major browsers.

7. Making it easy to use – A professional web designer will keep your visitors in mind by making it easy for them to navigate and travel around the web site without getting confused.

8. Getting ahead of your competition – Having a professionally designed web site gives visitor’s confidence in your products and services. Competition is fierce of the Internet and first impressions are very important, your web site should shake hands and smile at your site visitors.

9. Communicating your message – A professional web designer is experienced in knowing how to communicate your message. Be it through the use of colors, fonts, graphics etc., a professional web site should convey a clear consistent, compelling message that represents your business.

10. Making it Search Engine friendly – One of the most important factors about a web site is its presence in the search engines. A professional designer will know how to design your site so that it is Search Engine Friendly.

May we have the honor of building or redesigning your website?