One of the first things that should kick off every website build is a collection of the complete content that the client wishes to be on the site. Having a clear overview of all of the content that will be on a site helps lay out things like page structure and menu organization. Furthermore, if a developer is repeatedly waiting for content from a client, that will slow down the development process and end up in extra hours and expense for both the client and developer. Copy and images are things that can be refined and finalized before the development process begins. Starting with the final images that will be used on the site and the final copy will ensure a smoother development process that frees up more time and resources to be spent on other important areas such as design, functionality, and troubleshooting.