Old fashioned advertising doesn’t work, at least not like it used to. Placing an ad in the newspaper is just not enough. Now you put it in front of millions of people through social media marketing networks, and it is archived for years to come.
So, what is social media and how does it work? How can you use social media to grow your business?
Social Media are computer-mediated tools that allow people, companies and other organizations to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and network. All those sites we use for fun and for business: Facebook, Twitter, WordPress, YouTube, LinkedIn and so on. While there are potential costs, it is free, not time consuming, easily accessible and interactive. It is crucial that you invest some time and skills to work it to your advantage. One of the main attractions of social media in growing your business is that it gives small businesses and entrepreneurs the equal opportunity to make a big name along side already existing large and well-known corporations.
Social media comes in many forms – blog, social networks, media-sharing sites, review sites and forums and virtual worlds are some of the most popular.
A blog is best described as writing articles or posts. Through blogs, a company speaks to its customers about the new and cool things it does.The most important element of blogging is consistency. Making sure that you blog regularly by setting a clear goal of posting either daily, or weekly for a whole year. Use permalinks or permanent links to link your blog to other social media platforms. Making sure your site image establishes authority, themes and designs as well as content is what attracts readers and makes your blog trustworthy to read regularly.
Social networks such as Facebook and LinkedIn allow you to build direct and personal relationships with your customers. A company should create pages. Social networks offer a wide range of special features, which are important to use in order to have the best possible introduction of your company’s business. Interaction is the key component to all social media, through social networks your customers can create content about your company making it organic and more convincing.
Media sharing are sites that allow users to upload and share multimedia content. Most known sites for media sharing are YouTube and Flickr. With media sharing you can grow your business by creating and distributing multimedia content to millions of viewers.
Have a clear plan of what and how will you attract consumers to your company, creating interesting and engaging content that makes consumers want to interact through commenting on, or recommending it and therefore spreading the word on your business. Your customers are using social media as is your competition. With almost no cost, easy to get started, it can make an enormous financial impact on your business.