According to an article shared by Fortune, Facebook drives more traffic than Google. The latest traffic estimates of traffic analytics firm, Parse.ly, shows that social media platforms including Facebook drive 43% of the traffic while Google accounted for only 38%. The statistics clearly shows how useful social media network has become for the growth and success of a website regardless of its type and size.
Moreover, the number of Pinterest pins, Facebook shares, Twitter tweets can also greatly affect your SEO rankings.
So instead of just focusing on bringing your website’s on the top page of the Google, integrated major social media sharing buttons to pull millions of visitors towards your website.
One of the most valuable ways to tie search data to social is to understand the keywords that drive traffic to your site. If you know how people are finding your business, you can learn how to promote it.