More and more users do business on their mobile phones these days. The true purpose of responsive web design is to make websites easily navigable across devices. If you take advantage of responsive web design, your business can have a new set of customers. You can gear business towards those people who aren’t always near a computer. Using web design effectively allows you to capitalize on the technology of the time to gain all the customers you can. There is a significant difference between the display size of PCs and that of mobile phones and tablets. Therefore, ensuring that all the information that users expect to access up-front should be adjusted on the top section of the website. Without prioritizing the content, responsive web design may rather yield reverse effect – discourage users to search for information though their mobile devices.