Even if your audience is highly educated, they most likely do not want to be decrypting a college thesis every time they land on your site. Web users are goal-oriented and do not prefer investing half of their internet surfing time in reading a lengthy article.
No matter how useful and informative your content is, they will probably give up reading it if it takes more than 3-4 minutes to read it. Also, Google considers readability an important aspect while ranking a particular website. So, it’s worth making your content relevant and readable.
People surfing online are not only goal-oriented but also impatient. Well, I mean, there ARE millions of other options available. Thus, this impatient nature makes it imperative for webmasters to optimize their websites for speed and ensure that their websites load in less than 3 seconds. Use caching plugins, write streamlined and clean code and lower the number of redirects on your website to ensure your website loads quickly.