So you want to influence your audience’s view on a certain subject – whether that means changing their opinion completely or simply strengthening an already existing view. You can use a variety of arguments and strategies, most of which can be summed up into the three rhetorical appeals: ethos, logos, and pathos. When used effectively, these three appeals can be powerful tools for achieving a speaker’s persuasive goal.
Ethos iis what signifies to the audience that the speaker knows what they’re talking about.
1.) The main thing a speaker needs to do is convince the audience that they know what they’re talking about. You must know both sides of an argument and presenting each of them accurately.
2.) It’s important for a speaker to understand the audience to which they’ll be speaking. You can then tailor your message in a way that resonates with that specific audience.
3.) In addition, citing credible sources is also a must. An audience can forgive the fact that you’re not a certified expert on the subject that you’re presenting, but they may not forgive you for not making an effort to provide an expert’s opinion.
Logos is the logical appeal based largely in facts or logic and attempts to appeal to a person’s ability to reason.
1.) Do not just list a fact or number and have that be your argument, but rather to use factual or agreed upon information to provide a foundation for your argument.
2.) This strategy uses a fact or event that can be compared to the current subject to prove its logic. This strategy follows an “if” “then” logic – “if” this is true “then” would this not also be true?
3.) Logos gives the audience a tangible comparison and is especially useful because it’s extremely difficult to argue with logic.
Persuading the audience by appealing to their emotions.
1.) Speeches or presentations, which use visual aids such as images or videos, depict scenes that are meant to invoke a strong emotional response in viewers.
2.) The same response could be achieved through a story, however, visuals are especially useful with a less confident speaker or a more emotionally vulnerable audience.
3.) Attempt to connect with the audience on a personal level.