Is your content easy to navigate? Do you have a clear landing page for each marketing campaign? Are you running marketing campaigns? Do you have hooks, reassurances and Calls to Action on your pages? Has your content been updated this year? Are you blogging? Are you creating white papers, pdfs, videos, games, apps and other tools that your potential buyers can give you an email address in exchange for? Are you using email newsletter marketing? Are you building your list?
Feel overwhelmed yet?
The good news is, if you're a small business, you don't have to do it ALL and do it all at once. Take small steps. If you're a business with no blog, it's time to use one. If your site hasn't been updated since 2015, it's time to open it up and make some changes. If you aren't using email marketing, why yes, you should. If you have email marketing but are not using it, it's time to dust it off. DO something. Better than nothing!
A simple marketing funnel will consist of a resource that you share out to social media, linking back to a landing page on your site where people can get the resource for free after they give you their email address. Then you need to make sure that you have a welcome campaign set up to welcome new subscribers. You want people to buy, donate, subscribe, etc. but the most fundamental need is to get that email address. People just finding you for the first time are cold consumers. If someone gives you their email address they are saying they want to know you better. You then have the opportunity to build a relationship.
Every page needs a call to action on it. Look at your web site. Make a list of what changes need to be made and start somewhere. Hand the reigns over to Websnare. We can help you through this!