When Is It Time For a New Logo?

By Melissa Neilson
Dec 14,2016
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Is your company ready for a new design? There are a few reasons that you need a new logo:

 

Your logo was a do-it-yourself project.

If you created your logo, it may be time for a professional to step in. Companies have become very successful by emphasizing design. As a result, there are increased expectations of design. Are you receiving compliments on your logo?


Your logo isn't as appealing as your competition's. 

Look at your competitions' logo designs. If they look more engaging or captivating, then it is time for a change. A good way to gauge this is to compare your social media following to your competitors'. If they have more followers, it may be time for a new design.

 

Your logo is too complex. 


I have mentioned in previous blogs that the growing trend in web design is the simplification in design. If you have gradients or drop shadows, these techniques are somewhat dated and difficult to tranlate across different mediums. Choose a simple logo design that utilizes up to three colors and has a flat matte look. Can it be used in a transparent form as a background and still be recognizable?

 

Your logo doesn't adapt well to modern media.


It may have looked great in front of your store 20 years ago, but is it optimized to work well on a website or on social media platforms such as Facebook and LinkedIn? Can the logo be sized up or down and still be readable? Does it look good in black and white? Can you derive an icon from it? Does it make an appealing button for a mobile app?

 

Your logo doesn't represent your current business.

Many businesses evolve over time. They could have started with one product or service, then diversifed into a myriad of other things. When looking at your logo, does it accurately represent what you are offering?

 

Websnare has experience in logo design and branding that tailors to the core of what your business represents.

 

Last modified on Dec 14,2016
Published in Blogs

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