How to Effectively Communicate With Your Web Designer

By Samantha Salter
Mar 04,2015
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For business owners looking to start a brand new web project or alter an existing one, adequate communication between both the web designer and the client is crucial in reaching the desired results. Knowing how to start and maintain a beneficial dialogue throughout the process is the first step in helping your vision come to life, and if you’re wondering what you can do from your end, here are a few tips on how to keep communication effective, clear, and concise.

Be Specific and Provide Examples
The first step in communicating your needs to your designer is understanding what your requirements and wants actually are. It sounds simple enough, but for many clients who are unfamiliar with the web industry, this can prove to be a daunting task. A good designer will be able to help you narrow down the specifics during the consultation, but the more you know about what you’re looking for, the easier and faster the process will be. If you’re not sure how to exactly verbalize what it is you wish to see, come prepared with a collection of examples you’re inspired by and a thorough explanation of what the purpose is behind your site; no one will expect you to have an extensive knowledge of complex technical terms, but the more direction a designer has to work with, the more on-point the results will be with your initial vision.

Establish a Main Point of Contact
Many websites, especially when taken on by a firm, are completed by a team of developers and designers, so it’s important to establish a main point of contact on both ends throughout the duration of the process. If you plan to have someone else on your team relay information for and back to you, get them introduced to the designer(s) early on, and likewise, ask the company that’s working on your project to assign a main point of contact if they don’t acknowledge who that is at the start. This benefits you by clarifying who you should reach out to when it’s necessary to get in touch, and because each person has a different style of communicating and presenting updates, details are easier to interpret when they’re being reported on by a familiar source.

Schedule Meeting and Phone Call Times in Advance
Agreeing on communication methods and times will allow for a more harmonious relationship to unfold between you and your design team. Designers tend to keep pretty busy, especially when working with multiple clients, and they are not always available to take a call at a moment’s notice; consenting on a daily, weekly, or monthly meeting with your point of contact will prevent you from feeling neglected and out of the loop and the designer from feeling overwhelmed, so discuss whether it would be best to meet over the phone, in-person, or in a live chat as well as what available time slots work for each party (remember to take time zones into consideration if necessary). Of course, urgent messages do come up, so be prepared and inquire about what the best way to reach out about an emergency matter would be before it becomes an issue.

Understand How Revisions Will Work 
A level of collaboration between you and the designer will be necessary in order to get the website looking and functioning how you imagined it, and most professionals will plan for a revisionary period so that you can take a look at the project’s progress and provide feedback and notes on what you want to see stay or what needs to be modified. It’s important for both parties to get on the same page about how this crucial step will work before the fact in order to prevent conflict or miscommunication from taking place. Will you make notes and correspond back and forth via email? Will you have an in-depth phone discussion while looking at the product? What about pricing? How extensive can revisions be before a fee is accrued?

Don't Be Timid
When you do have something that you’d like to see changed or adjusted, vagueness can be detrimental to your intentions, so be direct, honest, and most of all, particular. For example, instead of saying you don’t like how a color looks, suggest what shade you think would work best; this probably sounds like common sense, but a lack of clarification often stretches the revisory session out for much longer than is necessary.

To sum it up, how well you and your designer correspond and communicate will play a big part in determining your project’s success, and ironing out the details right away will keep everyone operating on the same wavelength. Our team at Websnare has more than 17 years of experience talking with clients and completing projects until satisfaction has been reached, so if you’d like to get in touch about how we can translate your ideas into a world-class web project, feel free to call or email today!

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