When you Google something, you are searching Google’s index of the web. Google is constantly clicking on links to see where they go. They start on major websites and their spiders go through the entire website and click on links that take them to other websites, where they repeat the process and go onto more and more until they reach presumably every website that has a link to other websites. As the spiders crawl over the web, they send information back to Google about what the website is about by looking at various keywords on the site. That information is then stored in Google’s index. When people search Google, the Google algorithm will rank the best results from its index in the order of 1 to infinity.
Therefore, in order to have your website rank within Google, you must make sure your site is within the Google index. It will not matter if you have the right content management system or the right keywords in place. If you don’t have those pages within the index, they will not show up in Google search results.
There are two ways to get indexed:
- Get a number of links to your website, where eventually the Google spider will come to your website and crawl it and add it to their index. The problem with this is if certain pages aren’t linked to the main page, Google may not crawl them or index them.
- Provide Google with a site map and ask them to crawl the site and submit it their index. This is accomplished in Google webmaster tools and is the preferred way to get websites into the index. Further as the website is updated, the sitemap is updated and tells Google there is a change that needs to be indexed again.