Using Google Fonts (https://www.google.com/fonts) is an easy way to add a different aesthetic feel to your website. Finding a font that works with your brand identity will signal to users of your website your values via aesthetics and lend a more individualized look than using standard fonts (such as Arial and Helvetica). Third-party fonts such as Google fonts are generally lightweight allowing them to load quickly. When building or redesigning a site, it is worthwhile to invest some time finding an attractive and functional font that works with your proposed site design and appeals to your target customer base. There is not any one-size-fits-all solution for fonts so it is important to consider how each font will be received by your users.