How easy it is for the user to find what he/she is looking for on your website determines how effective your website is. When it comes to measuring the effectiveness of a website, following things are evaluated:
- Are users able to obtain an objective or complete specific actions via your website?
- Are they able to find their desired information, activity or destination on the site?
- If the users are unable to attain the objective, what are the barriers encountered? Can you get rid of these barriers to make it possible for users to perform the job on the site?
Once the effectiveness of your website is determined, it’s time to evaluate how efficient it is. You need to check whether your users are able to perform the desired actions accurately or not:
- How rapidly users performed the desired task on your site?
- How many steps were involved in completing the task?
- Were there any elements that prevented your users from accomplishing the task? If so, what were they?
To maintain the efficiency and conversion of your website, it is important to attract the same visitors. Repeat traffic can not only help your website get on top of the Google search engine results page but also boost your conversion rate drastically.
However, when looking for some information on the search engines, there is always a looming possibility that visitors find your website on the search engines, and they may like it and want to visit it again. Therefore, to ensure that they visit your website again, it is important to have a keyword associated with your website’s visibility on the search engines memorable enough to enable them to find your site again.