Effective web design starts with the objectives your target prospects and leads them through a sales funnel with thoughtful information, great SEO, and solid content. The reality is that you continue building your web site long after it is created. Your website is extended by all of the channels where you publish and you need to think of those channels as part of your web site. A Facebook page is no substitute for a website because you cannot accurately measure all that you need to or develop full marketing funnels with it.
Marketing through email is the heart and soul of your sales funnel. It is the single most important selling tool that you have. If you are not using it correctly then you're leaving money on the table. This is where you connect, make offers, get to know people and generally talk to your customer base. All leads need to go to your email marketing software, then you need to segment your audiences. Look where your audiences clicked on something in your emails. They are interested in that, whatever it is. Is your email designed to easily show you interests that correlate to your products or services? Do you need help with that? We can take over!
You need a presence and you need to put the links to your landing pages and your resources on it. But you can't just broadcast and post. You need to also read, listen, connect and network. Social media is important for customer service. You need to monitor what people are saying about you.