Website expert Steve Krug literally wrote the book on website usability and has been a champion of functionality and ease of use for over a decade. His central point, and personal motto, is this: don’t make me think! This applies to every level of website design from menu structure to the look and feel of each page.
Humans have a finite amount of time and a limited attention span, so the goal of an effective website is to lead users to the information they need in the most economical fashion possible. Each decision that a user needs to make exhausts a finite attention resources with some users giving up altogether if it is too difficult to find what they came for.
Your website is a representation of you and your brand, so any joy and ease that users experience on your website will not only make them happy, it will build up goodwill in their eyes and keep them returning to your site and brand. A good website will be easy to use even for people with limited computer skills or knowledge.
Several aspects will contribute to ease of use. Employing a clear visual hierarchy on the site helps organize information in a way that makes it seem intuitive and that makes users’ interactions almost effortless. Furthermore, site structure should be clear, logical, and reflect how users actually think.
At Websnare, we work closely with clients to craft websites that are accessible to their customers and provide an effortless user experience. Our thoughtful development process makes sure that users don’t have to think to get what they want, this keeps our clients’ customers happy and coming back time and again.
Find out more about our development process here.