The ability to leaf through and invest in products from anywhere, anytime has taken convenience to an entirely new level, and as more individuals are choosing to utilize online shopping, the need for e-commerce is rapidly growing among website owners. Getting your online store set up can be hugely lucrative when done right, but it’s also not as fast and simple of a process as many tend to think. To speed up your progress and make sure you’re heading in the direction of profit, here are a few pieces of advice to consider.
Thoroughly Test Before You Launch
A reputable developer will test all website features for functionality before launching the finished product, but don’t be afraid to include yourself in this process; get behind the site and imagine you are an end user. Do all of the forms work? When you make a transaction, does the receipt/order confirmation immediately show up in your inbox? Is it easy to add and remove items from your cart? It’s important to make sure these small matters work/look exactly how you envisioned, and more importantly, in a way that will be conducive to a consumer’s shopping experience.
Ensure Navigation Design is Easy and Intuitive
As we’ve discussed before on our blog, the navigation design of a web page can make or break a site’s success; end users want to know exactly how to find what they’re looking for as quickly as possible, and in some ways, this is even more important when it comes to the world of e-commerce. While some online shoppers enjoy browsing through product pages, many already know precisely what it is they hope to find, so it’s crucial that your site is built in way that makes searching simple and operating second nature. It helps to have clearly defined categories to choose from as well as an obvious search feature planted at the top of your site. Chances are, there are many vendors already selling similar products as your brand, so the more convenience you can offer, the less likely you’ll be to lose leads to competitors.
Generate Traffic with SEO and Social Media
In a dream world, websites would be widely known and easily discovered the second after being launched, but unfortunately, the reality is that it takes a significant amount of time and effort for a new web project to be found in the vast universe of the internet. That being said, properly implementing SEO and social media strategies can help immensely in generating traffic to your domain, raising brand awareness, and increasing sales and qualified leads. SEO ensures your site will be found when consumers search for terms associated with your niche, whereas social media serves as a great platform to promote deals and connect more personally with clientele. Because internet marketing has become such a driving force behind brand visibility, companies really can’t afford to neglect these two areas if they want their sites to be successful amongst the competition.
Be Descriptive About Products
When writing your product descriptions, it will be most beneficial to both curious shoppers and your SEO efforts if you write a vivid, unique description for each product you have listed. Remember, the main drawback that comes from ordering an item from the convenience of your own home is being unable to touch it and try it out first, and explaining each feature in a detailed, identifying way allows customers to feel confident that they have a sound idea of what they are purchasing.
On a similar note, using vague, sparse text to describe the products can be damaging to your search engine optimization strategy as too little content will make it harder for that page to be crawled and indexed. It’s also important to avoid using the exact wording that manufacturers send you with their products as many other providers most likely have the same descriptions on their sites already, and duplicate content is a major reason why domains get penalized.
Include Reviews and Testimonials
Having the option to read the experiences and opinions of others who have bought something through your website will automatically inflate your company’s credibility, and including reviews and testimonials on your webpage adds a tremendous level of comfort for users when making purchases online; having an open platform for customers to leave honest feedback sends the message that you have nothing to hide and helps assure the public that you aren’t in the business of ripping anyone off.
Advertise E-Commerce Security Features
Online stores are becoming infinitely more popular, but even though the reservations users once had are diminishing, there are still quite a few people who are hesitant to give out their credit card details through a website. Plainly stating your mission to protect your customers’ private information, along with the measures you’ve taken to do so, can help relieve doubts about security for those who are sitting on the fence.
To sum it up, your e-commerce project will have a greater chance of being successful if it’s designed to be easy for your end users to find, straightforward for them to operate, and secure enough to protect their delicate data. This advice should give you a solid base to go off of, but if you’re looking for more in-depth guidance, or someone who can build you an efficient online store from the ground up, please get in touch with us! Our experts would love to help your vision fully materialize.