Is your business listed on Yelp and Google? No? What are you waiting for? Creating free listings at places like Yelp, Foursquare, Google+, the Yellow Pages and Angie’s list can help you get more visibility and business for free. Creating a profile on business listing sites will help expose your company to a wide group of people and create more instances of your business name online thereby helping SEO efforts. Most business listing sites allow you to create a basic profile for free and upload a company picture with contact info and address.
Not all customers think alike and many will search for business or services through several different platforms. Some customers may prefer to search for business through a portal rather than just simple search because they feel that listings on their favorite directory are more legitimate or trustworthy. As such, it is advantageous to list on several different directories in order to capturee the widest possible segment of potential customers.
When collecting information for a newsletter signup or registration form, resist the temptation to try to collect every possible piece of information from a user. Although it seems like this would be the most economical use of a signup form (after all, you have finally gotten the user’s attention), users will get frustrated and fail to complete the form if it is too long; each user is making a mental calculation of how long it will take to complete the form and how much of a hassle it will be.
The aim with a signup form is to collect only the information that will be used for databasing or selling. For instance, if you are never going to send physical mail to your newsletter subscribers, you don’t really need their full addresses; simply asking for their states of residence or zip codes, a single line in the form versus three or four, will give you as granular of location information as you need to run regional promotons while still keeping your signup form as short as possible.
Next time you are making a signup form for a newsletter or your company, try to be as economical as possible and get by with the fewest number of fields necessary. You could start capturing more users with a shortened form.
Using a responsive framework such as Bootstrap is a good way to make sure that your site displays correctly across all browsers and device sizes. Frameworks help designers and developers by providing advanced HTML elements and ensuring proper responsiveness; this means more time can be spent considering design elements and user flow instead of debugging a site that doesn’t scale properly. Most frameworks are open source and have a large community of developers that contribute to them meaning that updates and fixes happen organically, solving problems that other developers have encountered. Of course, developers using frameworks will be bound by the limitations of the framework itself, but in many cases, the tradeoff between limitations and saving time is well worth it.
Nested menus, sometimes called megamenus, are a great way to provide users with easy access to pages deep in your site. If you have a website with extensive pages, such as individual product pages, it may make sense to nest each item page within their corresponding menu categories; these categories may be further nested in top-level menu items such as Products or Services. Organizing large numbers of pages like this allows a user to reach their destination in one action rather than three or four. This is not a one-size-fits-all solution, however. Some pages should have their own category landing page, especially if it is something new or something that requires explanation. In many cases, though, nested menus can be the most efficient way to navigate a large website.